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Manufacturing Marketing: It’s Time for a Winning Blueprint [E-book]
Heather Kingry | Feb. 9, 2017 | INKsights Blog
Takeaways from HubSpot’s latest e-book, Constructing a Winning Blueprint in 2017 New year, new budget. And if you’re...
#INBOUND16: Tips for Newbies
Heather Kingry | Oct. 24, 2016 | INKsights Blog
How to survive HubSpot’s annual conference if you’ve never been This year’s HubSpot INBOUND...
Stop Wasting Your Money With Hubspot
Heather Kingry | Jun. 21, 2016 | INKsights Blog
4 ways you’re flushing money on your marketing automation software by not being strategic. Not...
Lead Gen vs. Demand Gen: Stop Generating Confusion
Heather Kingry | Apr. 12, 2016 | INKsights Blog
There’s nothing worse than getting someone’s name wrong. And depending on when that offense occurs, catastrophe can take place. That...
Tales From the Flip Side: What Judging the ADDYs Taught Me
Heather Kingry | Feb. 29, 2016 | INKsights Blog
Oscars weekend I had the pleasure (and honor) of serving as a judge for the...
Go Big With Your Tone & Get Right Swipes From the Right Prospects
Heather Kingry | Nov. 12, 2015 | INKsights Blog
In my last INKsights post, I encouraged readers to grow a pair and get vulnerable....
Want Better Content? Grow a Pair and Get Vulnerable
Heather Kingry | Oct. 9, 2015 | INKsights Blog
Great speakers make you feel like their message is pointed directly at you. Having had the pleasure to listen to...
#INBOUND15: 7 Tips to Know Before You Go
Heather Kingry | Aug. 7, 2015 | INKsights Blog
Last year was the first time I attended HubSpot’s annual conference, INBOUND. It was so...
Christmas in July: Go Time for Corporate Holiday Card Ideas
Heather Kingry | Jul. 30, 2015 | INKsights Blog
Not to sound like Scrooge, but I really hate all of these Christmas and Black...
Content Curation: How to Collect and Share What Readers Want
Heather Kingry | Jun. 19, 2015 | INKsights Blog
A recent study by Ascend2 revealed that 53 percent of marketers feel a lack of internal content creation resources is...
Google Update: Mobile-friendliness and SEO
Heather Kingry | Apr. 2, 2015 | INKsights Blog
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal....
Buy Me Dinner First: How to Nurture Leads Without Coming on Too Strong
Heather Kingry | Mar. 12, 2015 | INKsights Blog
According to a recent benchmark study by Marketo, 50 percent of leads aren’t ready to...