Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
![How to Get the Most Bang for Your Content Buck [Infographic]](https://www.rep-ink.com/wp-content/uploads/2017/03/INFOGRAPHIC_bang-for-your-content-buck_FINAL.png)
How to Get the Most Bang for Your Content Buck [Infographic]
Reputation Ink | Mar. 16, 2017 | INKsights Blog
When you put blood, sweat and tears (ok, maybe just a lot of strategy, hours and money) into a top-quality…
How to Address Your AEC Prospects’ Sales Objections With Great Content
Reputation Ink | Mar. 14, 2017 | INKsights Blog
Think back to your firm’s last major client project. Now…
9 Ways AEC Firms Are Missing the Mark With Content Marketing
Reputation Ink | Mar. 9, 2017 | INKsights Blog
Content marketing isn’t going away anytime soon, especially in B2B…
Why Your AEC Firm’s Business Development Team Should Be Using Your Content (and 5 Ways to Do It)
Reputation Ink | Mar. 2, 2017 | INKsights Blog
So your firm is producing useful, educational, client-centric content. Or maybe you’re just exploring content marketing and wondering if you…
![Manufacturing Marketing: It’s Time for a Winning Blueprint [E-book]](https://www.rep-ink.com/wp-content/uploads/2017/02/Building-Buyer-Personas-2.png)
Manufacturing Marketing: It’s Time for a Winning Blueprint [E-book]
Heather Kingry | Feb. 9, 2017 | INKsights Blog
Takeaways from HubSpot’s latest e-book, Constructing a Winning Blueprint in…
Robo-content: What Humans Face in a World Run by Machines
Reputation Ink | Jan. 17, 2017 | INKsights Blog
Reputation Ink’s exclusive interview with Carmen Simon, Ph.D. of Memzy…
What is Influencer Marketing? (and Why B2B Companies Should Care)
Steven Gallo | Jan. 6, 2017 | INKsights Blog
Reputation Ink’s exclusive interview with Promise Phelon of TapInfluence Consumers today are smart. Yes, regardless of what many YouTube “fail”…
Sales Stories 101: Crafting an Effective Narrative
Steven Gallo | Oct. 13, 2016 | INKsights Blog
When was the last time you told a good story?…
7 Tools to Make Any Content Writer Drool
Reputation Ink | Aug. 11, 2016 | INKsights Blog
The first of our Content Marketing Roundup series Content creation…
#FamousMelaniaQuotes: How to Avoid Plagiarism in Your Marketing
Reputation Ink | Jul. 19, 2016 | INKsights Blog
Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as one of the most talked about topics from the Republican…
Stop Wasting Your Money With Hubspot
Heather Kingry | Jun. 21, 2016 | INKsights Blog
4 ways you’re flushing money on your marketing automation software…
Is Your Company Guilty of These Top Blogging Mistakes?
Reputation Ink | Apr. 21, 2016 | INKsights Blog
A blinking cursor on a blank screen is the devil…
