Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Thought leadership vs. lead generation: Why legal blogging needs a strategic update
Michelle Calcote King | Sep. 22, 2017 | INKsights Blog
At the Legal Marketing Association’s Southeastern Conference last week in Charlotte, North Carolina, in a session on content marketing, the…
Content marketers: 7 ways to improve your subject-matter-expert interviews
Michelle Calcote King | Jul. 12, 2017 | INKsights Blog
Get the information you need to create persuasive, insightful content by conducting better interviews I’ll…
3 newsroom lessons to improve your sales story
Reputation Ink | Apr. 21, 2017 | INKsights Blog
Humans are natural storytellers and we gravitate to stories — whether around a campfire, the…
A Q&A with Cosential: The CRM made especially for AEC
Reputation Ink | Mar. 30, 2017 | INKsights Blog
Our team recently had the pleasure of mingling with movers and shakers in the architecture, engineering and construction (AEC)…
![How to get the most bang for your content buck [infographic]](https://www.rep-ink.com/wp-content/uploads/2017/03/INFOGRAPHIC_bang-for-your-content-buck_FINAL.png)
How to get the most bang for your content buck [infographic]
Reputation Ink | Mar. 16, 2017 | INKsights Blog
When you put blood, sweat and tears (ok, maybe just a lot of strategy, hours…
How to address your AEC prospects’ sales objections with great content
Reputation Ink | Mar. 14, 2017 | INKsights Blog
Think back to your firm’s last major client project. Now consider the process of winning…
9 ways AEC firms are missing the mark with content marketing
Reputation Ink | Mar. 9, 2017 | INKsights Blog
Content marketing isn’t going away anytime soon, especially in B2B markets that have a lengthy procurement process (*cough cough* AEC)….
Why your AEC firm’s business development team should be using your content (and 5 ways to do it)
Reputation Ink | Mar. 2, 2017 | INKsights Blog
So your firm is producing useful, educational, client-centric content. Or maybe you’re just exploring content…
![Why AEC firms need content marketing [infographic]](https://www.rep-ink.com/wp-content/uploads/2017/02/WHY-AEC-FIRMS-NEED-CONTENT-MARKETING_FINAL.png)
Why AEC firms need content marketing [infographic]
Reputation Ink | Feb. 28, 2017 | INKsights Blog
In the world of architecture, engineering and construction (AEC), getting leads isn’t as simple as…
Why the most successful AEC firms combine online and offline marketing
Steven Gallo | Feb. 23, 2017 | INKsights Blog
I’ve said it before, and I’ll say it again: The internet has changed the game for how architecture, engineering and…
AEC firms: Why 2017 is the year to kick your content marketing into high gear
Steven Gallo | Feb. 21, 2017 | INKsights Blog
Alright, we’re more than a month into this brave new world we’re calling 2017. So…
![Manufacturing marketing: It’s time for a winning blueprint [e-book]](https://www.rep-ink.com/wp-content/uploads/2017/02/Building-Buyer-Personas-2.png)
Manufacturing marketing: It’s time for a winning blueprint [e-book]
Heather Kingry | Feb. 9, 2017 | INKsights Blog
Takeaways from HubSpot’s latest e-book, Constructing a Winning Blueprint in 2017 New year,…
