Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Thought Leadership vs. Lead Generation: Why Legal Blogging Needs a Strategic Update
Michelle Calcote King | Sep. 22, 2017 | INKsights Blog
At the Legal Marketing Association’s Southeastern Conference last week in Charlotte, North Carolina, in a session on content marketing, the…
Content Marketers: 7 Ways to Improve Your Subject-matter-expert Interviews
Michelle Calcote King | Jul. 12, 2017 | INKsights Blog
Get the information you need to create persuasive, insightful content…
3 Newsroom Lessons to Improve Your Sales Story
Reputation Ink | Apr. 21, 2017 | INKsights Blog
Humans are natural storytellers and we gravitate to stories —…
![How to Get the Most Bang for Your Content Buck [Infographic]](https://www.rep-ink.com/wp-content/uploads/2017/03/INFOGRAPHIC_bang-for-your-content-buck_FINAL.png)
How to Get the Most Bang for Your Content Buck [Infographic]
Reputation Ink | Mar. 16, 2017 | INKsights Blog
When you put blood, sweat and tears (ok, maybe just a lot of strategy, hours and money) into a top-quality…
How to Address Your AEC Prospects’ Sales Objections With Great Content
Reputation Ink | Mar. 14, 2017 | INKsights Blog
Think back to your firm’s last major client project. Now…
9 Ways AEC Firms Are Missing the Mark With Content Marketing
Reputation Ink | Mar. 9, 2017 | INKsights Blog
Content marketing isn’t going away anytime soon, especially in B2B…
Why Your AEC Firm’s Business Development Team Should Be Using Your Content (and 5 Ways to Do It)
Reputation Ink | Mar. 2, 2017 | INKsights Blog
So your firm is producing useful, educational, client-centric content. Or maybe you’re just exploring content marketing and wondering if you…
![Manufacturing Marketing: It’s Time for a Winning Blueprint [E-book]](https://www.rep-ink.com/wp-content/uploads/2017/02/Building-Buyer-Personas-2.png)
Manufacturing Marketing: It’s Time for a Winning Blueprint [E-book]
Heather Kingry | Feb. 9, 2017 | INKsights Blog
Takeaways from HubSpot’s latest e-book, Constructing a Winning Blueprint in…
Robo-content: What Humans Face in a World Run by Machines
Reputation Ink | Jan. 17, 2017 | INKsights Blog
Reputation Ink’s exclusive interview with Carmen Simon, Ph.D. of Memzy…
What is Influencer Marketing? (and Why B2B Companies Should Care)
Steven Gallo | Jan. 6, 2017 | INKsights Blog
Reputation Ink’s exclusive interview with Promise Phelon of TapInfluence Consumers today are smart. Yes, regardless of what many YouTube “fail”…
Sales Stories 101: Crafting an Effective Narrative
Steven Gallo | Oct. 13, 2016 | INKsights Blog
When was the last time you told a good story?…
7 Tools to Make Any Content Writer Drool
Reputation Ink | Aug. 11, 2016 | INKsights Blog
The first of our Content Marketing Roundup series Content creation…
