Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How a Former Journalist Can Take Your PR Strategy to the Next Level
Reputation Ink | Apr. 2, 2019 | INKsights Blog
Let’s not sugarcoat it: Journalists and public relations professionals don’t always get along. But, both camps play an important role…
![6 Ways to Get the Most From Your Public Relations Agency [updated]](https://www.rep-ink.com/wp-content/uploads/2019/03/RepInk-blog-MostFromPR.jpg)
6 Ways to Get the Most From Your Public Relations Agency [updated]
Michelle Calcote King | Mar. 5, 2019 | INKsights Blog
If you’ve ever worked with a public relations agency —…
Why B2B Marketers Can’t Afford to Ignore Email Marketing
Michelle Calcote King | Feb. 19, 2019 | INKsights Blog
If you’re a B2B marketer and not taking advantage of…
The Top 9 Media Mistakes Lawyers Make
Reputation Ink | Feb. 12, 2019 | INKsights Blog
A solid public relations strategy is an essential part of a savvy legal marketer’s arsenal. PR is a unique and…
6 Questions to Ask Before You Hire a Professional Content Writer
Michelle Calcote King | Jan. 21, 2019 | INKsights Blog
High-quality content is rocket fuel for today’s marketing strategies. But…
How Law Firms Can Use Marketing Automation to Enhance Their Client Experience
Michelle Calcote King | Sep. 25, 2018 | INKsights Blog
Acquiring new clients is expensive. Depending on the study, research…
Need to Persuade an Audience? Use These 5 Powerful Messaging Techniques
Michelle Calcote King | Jun. 21, 2018 | INKsights Blog
If you’ve watched the show “Mad Men,” you may have thought that you, too, could be an advertising executive, drink…
![Legal Marketing: How One Law Firm’s Blog Has Attracted New Clients and Generated Business [Video]](https://www.rep-ink.com/wp-content/uploads/2018/06/Jimerson-Cobb.png)
Legal Marketing: How One Law Firm’s Blog Has Attracted New Clients and Generated Business [Video]
Reputation Ink | Jun. 6, 2018 | INKsights Blog
If you’re reading this, you might be a managing partner…
3 PR Takeaways From Cision’s 2018 ‘Global State of the Media’ Report
Michelle Calcote King | May. 8, 2018 | INKsights Blog
Nowadays, the media is the news. With a president who…
7 Ways to Overcome Content Marketing’s Biggest Challenge: Just Getting It Done
Michelle Calcote King | Apr. 24, 2018 | INKsights Blog
We’ve all heard it before: “I just can’t get my subject-matter experts to give me the information I need.” “We…
Crisis PR and the FIU Bridge Collapse: 8 Ways to Prepare Your AEC Firm for the Worst
Michelle Calcote King | Mar. 30, 2018 | INKsights Blog
“By the time you hear the thunder, it’s too late…
How to Become a Legal Public Relations Star: Be Like Jack
Michelle Calcote King | Feb. 6, 2018 | INKsights Blog
Becoming a trusted media source can be an incredible boon…
