Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How law firms can use marketing automation to enhance their client experience
Michelle Calcote King | Sep. 25, 2018 | INKsights Blog
Acquiring new clients is expensive. Depending on the study, research shows that the cost to acquire a new client is…
Need to persuade an audience? Use these 5 powerful messaging techniques
Michelle Calcote King | Jun. 21, 2018 | INKsights Blog
If you’ve watched the show “Mad Men,” you may have thought that you, too, could…
Legal marketing: How one law firm’s blog has attracted new clients and generated business
Reputation Ink | Jun. 6, 2018 | INKsights Blog
If you’re reading this, you might be a managing partner questioning if blogging lives up…
3 PR takeaways from Cision’s 2018 ‘Global State of the Media’ report
Michelle Calcote King | May. 8, 2018 | INKsights Blog
Nowadays, the media is the news. With a president who calls the media “fake news” and an overwhelming supply of…
7 ways to overcome content marketing’s biggest challenge: just getting it done
Michelle Calcote King | Apr. 24, 2018 | INKsights Blog
We’ve all heard it before: “I just can’t get my subject-matter experts to give me…
Crisis PR and the FIU bridge collapse: 8 ways to prepare your AEC firm for the worst
Michelle Calcote King | Mar. 30, 2018 | INKsights Blog
“By the time you hear the thunder, it’s too late to build the ark.” —Unknown…
How to become a legal public relations star: Be like Jack
Michelle Calcote King | Feb. 6, 2018 | INKsights Blog
Becoming a trusted media source can be an incredible boon for lawyers and other professional services providers such as accountants,…
Content promotion: 8 ways to get more mileage out of your content
Reputation Ink | Jan. 23, 2018 | INKsights Blog
By now you understand the value of creating engaging content to grow your business. Content…
3 easy B2B marketing videos you can create right now (and how to create them)
Reputation Ink | Nov. 16, 2017 | INKsights Blog
You’ve heard thought leaders hüpfburg kaufen telling you to create more online video. You’re reading…
Professional B2B content marketing writers: Why you need ‘em and how to find ‘em
Michelle Calcote King | Nov. 10, 2017 | INKsights Blog
By far, the number-one challenge we hear from prospects and clients when it comes to content marketing is finding the…
4 types of video B2B companies should be using in their marketing
Reputation Ink | Oct. 19, 2017 | INKsights Blog
It’s likely your B2B company is vendita parco acquatico gonfiabile already incorporating video into its…
7 steps to developing a law firm content marketing strategy
Michelle Calcote King | Sep. 27, 2017 | INKsights Blog
While law firms are prolific content generators, very few firms have a documented content marketing…
