Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How Law Firms Can Utilize Mansfield Certification to Drive Diversity and Inclusion Initiatives
Ashton Nichols | Jul. 26, 2023 | INKsights Blog
In the legal profession, diversity, equity and inclusion (DEI) have become crucial focal points for organizations striving to create a…
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How AEC Employees Can Contribute Marketing Videos With Their Smartphones [Infographic]
Reputation Ink | May. 31, 2023 | INKsights Blog
You don’t need a Hollywood movie studio to be a…
Why AEC Firms Need to Know About the ‘Excess Share of Voice’ Rule
Michelle Calcote King | Mar. 28, 2023 | INKsights Blog
There’s a well-known principle in business-to-consumer (B2C) marketing: Brands that…
Benchmark Litigation: Law Firm Submissions 101
Shelby Gambrell | Mar. 28, 2023 | INKsights Blog
Class is back in session! It’s been a minute, but I’m back to pontificate about the wonders that are legal…
What Legal Marketers Should Know About Google’s ‘Helpful Content’ Algorithm Update
Ashton Nichols | Mar. 9, 2023 | INKsights Blog
Google recently launched a “helpful content” update to its search…
Say It to My Face: How AEC Companies Should Handle Their Social Media Haters
Reputation Ink | Feb. 24, 2023 | INKsights Blog
While social media allows architecture, engineering, and construction (AEC) firms…
Why Editorial Calendars Are a Must for AEC PR in 2023
Reputation Ink | Jan. 31, 2023 | INKsights Blog
Sometimes working with the media can be like trying to predict all the change orders an owner will have on…
Contributor Networks and Bylined Article Opportunities: What Lawyers and Legal Professionals Need to Know
Reputation Ink | Dec. 2, 2022 | INKsights Blog
There are many ways to secure a byline in a…
What AEC Firms Need to Know About Google’s ‘Helpful Content’ Algorithm Update
Michelle Calcote King | Nov. 30, 2022 | INKsights Blog
Google recently launched a ‘helpful content’ update to its search…
The Legal Tech Professional’s Guide to Legal Tech Podcasts
Reputation Ink | Nov. 4, 2022 | INKsights Blog
As any legal tech professional knows, staying abreast of the latest developments is critical to be competitive in an ever-changing…
Legal Public Relations: How to Get Covered by the Wall Street Journal
Reputation Ink | Aug. 23, 2022 | INKsights Blog
Getting featured or quoted in The Wall Street Journal can…
How to Leverage Your Next Event Sponsorship
Kevin Aschenbrenner | Aug. 5, 2022 | INKsights Blog
Sponsoring an event — whether an event discussion, seminar or…
