Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Writing press releases: 7 tips to improve your copy
Reputation Ink | Jun. 3, 2014 | INKsights Blog
Writing a press release doesn’t have to be hard. Some writers, intimidated by the thought of writing copy that eventually…
Want media coverage? Four reasons to start blogging today
Michelle Calcote King | May. 6, 2014 | INKsights Blog
I’ve been doing PR for nearly two decades. DECADES. That’s a long time to be…
Foursquare founder’s apology for wife’s forged marathon bib fails to pass the PR test
Reputation Ink | Apr. 25, 2014 | INKsights Blog
Add Foursquare Founder Dennis Crowley and his wife, Chelsa, to the list of public figures…
Advice for One Sparkers and entrepreneurs
Heather Kingry | Apr. 11, 2014 | INKsights Blog
One Spark, the world’s first crowdfunding festival, is in full swing here in Jacksonville, and the city is abuzz with…
The time to embrace Twitter for professional development was yesterday
Reputation Ink | Apr. 10, 2014 | INKsights Blog
When my book publisher told me I had to get on Twitter four years ago…
How not to make a public apology
Reputation Ink | Apr. 1, 2014 | INKsights Blog
In honor of April Fools’ Day, we recall some of the less-than-successful public apologies made…
Three tips to get the most out of face-to-face networking in the digital age
Michelle Calcote King | Mar. 24, 2014 | INKsights Blog
For the first time in what seems like ages, I recently attended a networking event. Having focused on growing my…
There is such a thing as bad PR
Reputation Ink | Mar. 18, 2014 | INKsights Blog
They say there’s no such thing as bad PR. Tell that to Mike Jeffries. Not…
Put PR first, not last
Reputation Ink | Mar. 11, 2014 | INKsights Blog
The prospective client described her company’s upcoming event with great enthusiasm. Everything was all set:…
