Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Sales Stories 101: Crafting an Effective Narrative
Steven Gallo | Oct. 13, 2016 | INKsights Blog
When was the last time you told a good story? What about a good sales story? A compelling narrative can…
7 Tools to Make Any Content Writer Drool
Reputation Ink | Aug. 11, 2016 | INKsights Blog
The first of our Content Marketing Roundup series Content creation…
#FamousMelaniaQuotes: How to Avoid Plagiarism in Your Marketing
Reputation Ink | Jul. 19, 2016 | INKsights Blog
Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as…
Stop Wasting Your Money With Hubspot
Heather Kingry | Jun. 21, 2016 | INKsights Blog
4 ways you’re flushing money on your marketing automation software by not being strategic. Not quite as old as the…
Is Your Company Guilty of These Top Blogging Mistakes?
Reputation Ink | Apr. 21, 2016 | INKsights Blog
A blinking cursor on a blank screen is the devil…
A Blog With Stick Figures Has Some of the Most Engaging Marketing Copy (and Here’s Why)
Reputation Ink | Mar. 10, 2016 | INKsights Blog
Tales From the Flip Side: What Judging the ADDYs Taught Me
Heather Kingry | Feb. 29, 2016 | INKsights Blog
Oscars weekend I had the pleasure (and honor) of serving as a judge for the Little Rock Advertising Federation’s American…
![[Free Download] Crimes Against Content: The Content Marketing & PR Party Game](https://www.rep-ink.com/wp-content/uploads/2015/12/Santas-sht-list.png)
[Free Download] Crimes Against Content: The Content Marketing & PR Party Game
Reputation Ink | Dec. 16, 2015 | INKsights Blog
If you know Rep Ink, you know we do it…
What Elf on the Shelf Can Teach Us About Content Shelf Life
Reputation Ink | Dec. 14, 2015 | INKsights Blog
What’s in an elf? I remember my first encounter with…
Don’t Give Up on Newswires Just Yet: The Role They Can Play in Your Press Release Strategy
Reputation Ink | Dec. 4, 2015 | INKsights Blog
Recently, Reputation Ink has been distributing client press releases left and right, and it got us thinking: are newswires worth…
Go Big With Your Tone & Get Right Swipes From the Right Prospects
Heather Kingry | Nov. 12, 2015 | INKsights Blog
In my last INKsights post, I encouraged readers to grow…
How to Create Content to Fuel a Zombie’s Appetite
Reputation Ink | Nov. 5, 2015 | INKsights Blog
The Walking Dead I love AMC’s “The Walking Dead.” After…
