Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The Rise of AI Search: What Law Firms Need to Budget for in 2027
Michelle Calcote King | Jul. 31, 2026 | INKsights Blog
A Strategic Budgeting Guide for Marketing in the AI Discovery Era The way potential clients find law firms is changing…
How AEC Firms Can Market Internship Programs That Actually Attract Talent
Michelle Calcote King | Jun. 29, 2026 | INKsights Blog
Architecture, engineering and construction firms are now competing for the…
Why Your Law Firm Didn’t Rank in Chambers — and How to Fix It Before Next Year
Michelle Calcote King | Jun. 3, 2026 | INKsights Blog
Chambers USA results are out. And if your law firm…
Winning More Design-Build Work: How AEC Firms Should Be Marketing Now
Michelle Calcote King | Jun. 1, 2026 | INKsights Blog
Design-build is no longer an alternative delivery method. In many sectors, it’s becoming the default. Owners are under pressure to…
The Question AEC Buyers Are Asking: Is There a Real Expert Behind This?
Steven Gallo | Apr. 29, 2026 | INKsights Blog
Most AEC marketing hides the very thing buyers care about…
Think Like an Editor: What Law Firm Marketers Can Learn From Journalists
Michelle Calcote King | Apr. 29, 2026 | INKsights Blog
A Recap of Key Insights From Reputation Ink’s Panel at…
Touting Your Award Wins: How to Stay in Compliance with Legal Marketing Ethics Rules
Ashton Nichols | Apr. 22, 2026 | INKsights Blog
If you subscribe to our newsletter, then you know that we already bring you the latest and greatest award opportunities…
Mastering the Art of AEC Project Storytelling
Michelle Calcote King | Mar. 31, 2026 | INKsights Blog
The public meeting is standing-room only. Residents line up at…
Law Firm PR: 14 Things That Are (Almost) Never a Story
Michelle Calcote King | Mar. 30, 2026 | INKsights Blog
For a recent attorney media training session, we developed an…
Architecture Public Relations: 6 Publications Every Architectural Firm Should Target to Showcase Projects, Expertise
Michelle Calcote King | Mar. 3, 2026 | INKsights Blog
Here are six architectural publications (for commercial/non-residential architects) that we recommend and how to get your firm’s work featured in…
Why Reputation Matters in AEC M&A
Michelle Calcote King | Mar. 2, 2026 | INKsights Blog
How reputation shapes outcomes for both AEC acquirers and targets…
Chambers and Partners: What Law Firms Should Know in 2026
Kevin Aschenbrenner | Feb. 26, 2026 | INKsights Blog
It’s never too late to start planning for the next…
