Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
3 newsroom lessons to improve your sales story
Reputation Ink | Apr. 21, 2017 | INKsights Blog
Humans are natural storytellers and we gravitate to stories — whether around a campfire, the office water cooler or on…
![How to get the most bang for your content buck [infographic]](https://www.rep-ink.com/wp-content/uploads/2017/03/INFOGRAPHIC_bang-for-your-content-buck_FINAL.png)
How to get the most bang for your content buck [infographic]
Reputation Ink | Mar. 16, 2017 | INKsights Blog
When you put blood, sweat and tears (ok, maybe just a lot of strategy, hours…
![Manufacturing marketing: It’s time for a winning blueprint [e-book]](https://www.rep-ink.com/wp-content/uploads/2017/02/Building-Buyer-Personas-2.png)
Manufacturing marketing: It’s time for a winning blueprint [e-book]
Heather Kingry | Feb. 9, 2017 | INKsights Blog
Takeaways from HubSpot’s latest e-book, Constructing a Winning Blueprint in 2017 New year,…
Robo-content: What humans face in a world run by machines
Reputation Ink | Jan. 17, 2017 | INKsights Blog
Reputation Ink’s exclusive interview with Carmen Simon, Ph.D. of Memzy They help us find love online, arrive at our…
What is influencer marketing? (And why B2B companies should care)
Steven Gallo | Jan. 6, 2017 | INKsights Blog
Reputation Ink’s exclusive interview with Promise Phelon of TapInfluence Consumers today are smart. Yes, regardless…
B2B and video: A match made in ROI heaven
Shelby Gambrell | Dec. 16, 2016 | INKsights Blog
Reputation Ink’s exclusive interview with Ed Heil of StoryTeller Media + Communications Content may be…
#INBOUND16: Top Takeaways from HubSpot’s INBOUND 2016 Conference
Steven Gallo | Nov. 15, 2016 | INKsights Blog
It was a whirlwind of a week for the Reputation Ink team, and no, unlike everyone on your Facebook feed,…
#INBOUND16: Tips for Newbies
Heather Kingry | Oct. 24, 2016 | INKsights Blog
How to survive HubSpot’s annual conference if you’ve never been This year’s HubSpot INBOUND…
Sales Stories 101: Crafting an effective narrative
Steven Gallo | Oct. 13, 2016 | INKsights Blog
When was the last time you told a good story? What about a good sales…
Rep Ink on Screen: 3 lessons for creating video from scratch
Shelby Gambrell | Oct. 7, 2016 | INKsights Blog
Everyone goes into content marketing and PR for the same reason — the fame. The promise of making viral videos…
7 tools to make any content writer drool
Reputation Ink | Aug. 11, 2016 | INKsights Blog
The first of our Content Marketing Roundup series Content creation is a beast in and…
What to include in the perfect press release
Reputation Ink | Jul. 28, 2016 | INKsights Blog
A field trip through the 7 key elements of a great release As a kid…
