Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
It’s in the (Camera) Bag: Creating an In-house Video Program
Sofia Millar | Jan. 29, 2024 | INKsights Blog
Using video in your marketing strategy stacks the odds in your favor — and research proves it! Multiple studies into…
Do’s and Don’ts of Podcast Interviews
Reputation Ink | Sep. 14, 2023 | INKsights Blog
I love a good podcast. The ones that make me…
Media Exclusives: How and When to Use Them
Reputation Ink | Jun. 29, 2023 | INKsights Blog
When I was working at a television station, the first…
How to Leverage Your Next Event Sponsorship
Kevin Aschenbrenner | Aug. 5, 2022 | INKsights Blog
Sponsoring an event — whether an event discussion, seminar or workshop — is a great way to promote your law…
5 ways to get more media coverage for your firm in 2022
Michelle Calcote King | Nov. 16, 2021 | INKsights Blog
If your 2022 goals include increasing awareness of your law…
Why you should focus your marketing on one (or a few) industries
Michelle Calcote King | Aug. 2, 2021 | INKsights Blog
This article originally appeared in DRI’s The Voice. We’ve all…
The importance of email service providers (ESPs): Why you should never send mass emails with Outlook or Gmail
Reputation Ink | Jul. 8, 2021 | INKsights Blog
Email marketing is the most profitable marketing channel, garnering an ROI of $42 for every $1 spent. However, if you…
How to write better client alerts: 10 of the best tips
Michelle Calcote King | Feb. 1, 2021 | INKsights Blog
While client alerts play a critical role in a firm’s…
Attending Virtual Conferences: How to Get Value From a Socially Distanced Event
Shelby Gambrell | Oct. 27, 2020 | INKsights Blog
While attending a conference used to mean skiving off work…
What to Do When There’s No News: 7 Proactive PR Tips for Law Firms
Kevin Aschenbrenner | Sep. 4, 2020 | INKsights Blog
We always tell our law firm clients that it’s important to have sustained legal PR efforts. Media relations isn’t something…
Who Does What in the Newsroom? A Guide to Media Roles
Reputation Ink | Jul. 13, 2020 | INKsights Blog
Pitching to the right person at a media outlet can…
How Much Should You Spend on Marketing During a Recession? Here’s What the Research Says
Michelle Calcote King | Apr. 13, 2020 | INKsights Blog
As COVID-19 sweeps the world, our economy is quickly going…
