Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Three lessons from Cinnabon’s president: form unlikely partnerships, think like a hot shot and embrace risk
Michelle Calcote King | Apr. 9, 2014 | INKsights Blog
Last week I had the pleasure of attending the Legal Marketing Association’s national conference in Orlando. Kicking off the conference…
How to create a brand story worth telling
Heather Kingry | Apr. 9, 2014 | INKsights Blog
There’s a common misconception that business-to-business communications have to look and sound a certain way……
How to stand out in a sea of content
Michelle Calcote King | Apr. 8, 2014 | INKsights Blog
We know now that content marketing isn’t a fad. In fact, it’s the hottest thing…
How not to make a public apology
Reputation Ink | Apr. 1, 2014 | INKsights Blog
In honor of April Fools’ Day, we recall some of the less-than-successful public apologies made by celebrities and other public…
Content marketing isn’t a fad. Jump in feet first with these tips.
Heather Kingry | Mar. 27, 2014 | INKsights Blog
Through the outdated lens of traditional marketing, it doesn’t really make sense… Spending time and…
Underestimate the value of good writing at your peril
Michelle Calcote King | Mar. 25, 2014 | INKsights Blog
It’s 5:30 a.m. and my alarm is beeping. I grab my iPhone and turn the…
Three tips to get the most out of face-to-face networking in the digital age
Michelle Calcote King | Mar. 24, 2014 | INKsights Blog
For the first time in what seems like ages, I recently attended a networking event. Having focused on growing my…
Does your content live up to your headline?
Heather Kingry | Mar. 20, 2014 | INKsights Blog
Ever clicked on a headline only to be sorely disappointed when the content didn’t live…
There is such a thing as bad PR
Reputation Ink | Mar. 18, 2014 | INKsights Blog
They say there’s no such thing as bad PR. Tell that to Mike Jeffries. Not…
Put PR first, not last
Reputation Ink | Mar. 11, 2014 | INKsights Blog
The prospective client described her company’s upcoming event with great enthusiasm. Everything was all set: The venue was booked, the…
