Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Six ways to get the most from your public relations agency
Michelle Calcote King | Jun. 24, 2014 | INKsights Blog
If you’ve ever worked with a public relations agency—or any consulting firm or professional services provider for that matter—you know…
That’s a Wrap! Redskins trademark canceled, Delta World Cup giraffe faux pas, email list-building strategies, creating the Disney experience
Michelle Calcote King | Jun. 20, 2014 | INKsights Blog
We made it to Friday! What a week. We enjoyed a quick trip to Atlanta…
Growth hacking: what established companies can learn from startups
Heather Kingry | Jun. 19, 2014 | INKsights Blog
As previously outlined, content marketing isn’t a fad. Times have changed for marketers and will…
Beyond the press release: 5 tactics to add to your PR toolbox
Reputation Ink | Jun. 17, 2014 | INKsights Blog
It’s one of the most overused sentences in the communications industry: “Let’s do a press release!” The press release is…
That’s a Wrap: PR firms’ truce with Wikipedia, LinkedIn’s new profile design, Gatorade apologizes to LeBron and more
Michelle Calcote King | Jun. 13, 2014 | INKsights Blog
We’re excited to launch a new feature today on INKsights. That’s a Wrap is our…
Even an introvert can learn to create conversation
Reputation Ink | Jun. 12, 2014 | INKsights Blog
Some people are blessed with the gift of gab. If you’re not one of those…
Death to lorem ipsum: why content must come first in website design
Michelle Calcote King | Jun. 10, 2014 | INKsights Blog
As website content writers and strategists, we’ve been involved in many projects that go like this: An information architecture (the…
Google+ for business: 10 reasons to give it a go
Heather Kingry | Jun. 5, 2014 | INKsights Blog
Google’s social media and sharing platform, Google+, has been around for over two years now….
Writing press releases: 7 tips to improve your copy
Reputation Ink | Jun. 3, 2014 | INKsights Blog
Writing a press release doesn’t have to be hard. Some writers, intimidated by the thought…
Attract the right customers with well-written personas
Heather Kingry | May. 29, 2014 | INKsights Blog
Personas, or customer profiles based on real data, have been around for a while. Although they may seem daunting…
What you need to know about LinkedIn Publisher
Reputation Ink | May. 22, 2014 | INKsights Blog
In February of this year, LinkedIn opened its platform to long-form publishing through a program…
What is native advertising anyway?
Michelle Calcote King | May. 20, 2014 | INKsights Blog
Native advertising is hot. Facebook, Twitter, Pinterest, Instagram, and Tumblr are all monetizing their platforms…
