Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Why Your Company Needs an Editorial Board (and How to Go About Forming It)
Michelle Calcote King | Apr. 22, 2014 | INKsights Blog
Editorial boards are an age-old tradition at newspapers. Back when traditional media wielded more influence, these groups held enormous power,…
Social Media Lessons From US Airways (and Tide and Oreo)
Reputation Ink | Apr. 14, 2014 | INKsights Blog
US Airways tweeted a pornographic photograph today in response to…
The Time to Embrace Twitter for Professional Development Was Yesterday
Reputation Ink | Apr. 10, 2014 | INKsights Blog
When my book publisher told me I had to get…
Three Lessons From Cinnabon’s President: Form Unlikely Partnerships, Think Like a Hot Shot and Embrace Risk
Michelle Calcote King | Apr. 9, 2014 | INKsights Blog
Last week I had the pleasure of attending the Legal Marketing Association’s national conference in Orlando. Kicking off the conference…
How to Create a Brand Story Worth Telling
Michelle Calcote King | Apr. 9, 2014 | INKsights Blog
There’s a common misconception that business-to-business communications have to look…
How to Stand Out in a Sea of Content
Michelle Calcote King | Apr. 8, 2014 | INKsights Blog
We know now that content marketing isn’t a fad. In…
How Not to Make a Public Apology
Reputation Ink | Apr. 1, 2014 | INKsights Blog
In honor of April Fools’ Day, we recall some of the less-than-successful public apologies made by celebrities and other public…
Content Marketing Isn’t a Fad. Jump in Feet First With These Tips.
Michelle Calcote King | Mar. 27, 2014 | INKsights Blog
Through the outdated lens of traditional marketing, it doesn’t really…
Underestimate the Value of Good Writing at Your Peril
Michelle Calcote King | Mar. 25, 2014 | INKsights Blog
It’s 5:30 a.m. and my alarm is beeping. I grab…
Three Tips to Get the Most Out of Face-to-face Networking in the Digital Age
Michelle Calcote King | Mar. 24, 2014 | INKsights Blog
For the first time in what seems like ages, I recently attended a networking event. Having focused on growing my…
Does Your Content Live Up to Your Headline?
Michelle Calcote King | Mar. 20, 2014 | INKsights Blog
Ever clicked on a headline only to be sorely disappointed…
There is Such a Thing as Bad PR
Reputation Ink | Mar. 18, 2014 | INKsights Blog
They say there’s no such thing as bad PR. Tell…
