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Your source for smart, strategic marketing & PR insights for professional services firms.

INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.

 

Because your firm’s expertise deserves to be seen, heard — and hired.

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That’s a Wrap! Air New Zealand’s Response to Delay, Jesse Ventura’s Reputation Battle, Facebook Integrates Instagram Into Ad Strategy, and TSA Crowdsources

That’s a Wrap! Air New Zealand’s Response to Delay, Jesse Ventura’s Reputation Battle, Facebook Integrates Instagram Into Ad Strategy, and TSA Crowdsources

Content Marketing and the Plain Language Movement: What You Need to Know

Content Marketing and the Plain Language Movement: What You Need to Know

Corporate Website Redesign: 7 Tips for Starting Off Right

Corporate Website Redesign: 7 Tips for Starting Off Right

That’s a Wrap! Southwest’s Overreaction to a Tweet, Getting Paid for Social Media Posts and “Mandatory Fun”

That’s a Wrap! Southwest’s Overreaction to a Tweet, Getting Paid for Social Media Posts and “Mandatory Fun”

Content Marketing Dos and Don’ts: 7 Tips for Creating Better Content

Content Marketing Dos and Don’ts: 7 Tips for Creating Better Content

That’s a Wrap! Linkedin Acquires Newsle, Tide May Have Crossed a Line, a Seattle Utility’s Failed Attempt to Scrub Negative Search Results and a Comcast Customer Service Call Goes Viral

That’s a Wrap! Linkedin Acquires Newsle, Tide May Have Crossed a Line, a Seattle Utility’s Failed Attempt to Scrub Negative Search Results and a Comcast Customer Service Call Goes Viral

Content Marketing for Non-techies: 7 Tips for Repurposing Content

Content Marketing for Non-techies: 7 Tips for Repurposing Content

Developing Your Marketing Strategy: Why an ‘All-of-the-above’ Approach is More Important Than Ever

Developing Your Marketing Strategy: Why an ‘All-of-the-above’ Approach is More Important Than Ever

That’s a Wrap! American Apparel’s Challenger Tweet, Retailers Under Fire for Nazi ‘home Decor,’ Time Magazine’s Winning Facebook Strategy, Frontier’s Pizza Pilot and Kickstarter’s Kicka$$ Potato Salad

That’s a Wrap! American Apparel’s Challenger Tweet, Retailers Under Fire for Nazi ‘home Decor,’ Time Magazine’s Winning Facebook Strategy, Frontier’s Pizza Pilot and Kickstarter’s Kicka$$ Potato Salad

6 Things to Look for in a Content Marketing Agency

6 Things to Look for in a Content Marketing Agency

Working With Pr Agencies: Hold the Fluff!

Working With Pr Agencies: Hold the Fluff!

That’s a Wrap! FAFSA’s Insulting Tweet, Predicting Which Stories Will Go Viral, Death of a Print Magazine, Running Like a Girl Revisited

That’s a Wrap! FAFSA’s Insulting Tweet, Predicting Which Stories Will Go Viral, Death of a Print Magazine, Running Like a Girl Revisited

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