Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
That’s a Wrap! The Celebrity Photo Hack, EspnW’s Sexist Fumble, Starbucks’ PSL Rises to Social Stardom and CVS Tosses Tobacco
Reputation Ink | Sep. 5, 2014 | INKsights Blog
Get your head out of the iClouds and grab a pumpkin spice latte—it’s time to welcome the weekend. Though it…
That’s a Wrap! Yahoo’s Fantasy Football Failure, Google Authorship is Dead, Discrepancies Between Facebook and Twitter, Vogue Gives Itself a Makeover and ModCloth Keeps It Real
Heather Kingry | Aug. 29, 2014 | INKsights Blog
We did it! Before stepping out for a long weekend full of football, BBQ and…
Email Marketing Tips: 5 Moves for Improving Effectiveness
Heather Kingry | Aug. 28, 2014 | INKsights Blog
Analytics make it simple to analyze your email marketing’s effectiveness, from hard and soft…
Word Economy: Not Just Good Writing—good Marketing
Michelle Calcote King | Aug. 26, 2014 | INKsights Blog
“If I had more time, I would have written a shorter letter.” The old quote—attributed at times to Winston Churchill—says…
That’s a Wrap! ALS Ice Bucket Challenge, SeaWorld’s BlackFish Saga, # Ferguson Comes Alive on Twitter, and Twitter Pulls a Facebook
Michelle Calcote King | Aug. 22, 2014 | INKsights Blog
Happy Friday! Here’s what you may have missed this week in marketing, public relations and…
They’re Just Not That Into You: Why Journalists Aren’t Covering Your Press Releases
Reputation Ink | Aug. 21, 2014 | INKsights Blog
You take the time to write a compelling press release with a great email subject…
Still Using Newswires as Part of Your Public Relations Strategy? It’s Time to Reconsider That
Michelle Calcote King | Aug. 19, 2014 | INKsights Blog
Remember the good old days when you would publish a press release to a newswire like PR Newswire or BusinessWire…
That’s a Wrap! Capitalizing on Shark Week, PR Mistakes Surrounding the Death of Robin Williams, the Growing Pay Gap Between Public Relations and Journalism and Why Women Are Taking Over PR
Reputation Ink | Aug. 15, 2014 | INKsights Blog
If you haven’t gotten your Shark Week fix, it’s time to act fast. Shark Week…
Blog Checklist: Content Marketing Tips for Staying on Point
Heather Kingry | Aug. 14, 2014 | INKsights Blog
Let’s face it. Even the most well thought out strategy still requires a lot of…
This Isn’t Your Mama’s Public Relations Anymore
Michelle Calcote King | Aug. 12, 2014 | INKsights Blog
I’ve worked in marketing and public relations for nearly two decades now, and the only constant in this field throughout…
That’s a Wrap! Google’s Autocomplete Headache, PR Firms Freeze Out Climate Change Skeptics, John Oliver Skewers Native Advertising, Nine West Steps in IT, B&B’s Bad Bridal Policy
Reputation Ink | Aug. 8, 2014 | INKsights Blog
As wild weather bombards parts of the nation, it’s time for Reputation Ink’s round-up of…
The Best Social Media Marketing and Professional Development Tool You’re Not Using
Reputation Ink | Aug. 7, 2014 | INKsights Blog
Even if you think you understand how to use social media for professional development, you…
