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Your source for smart, strategic marketing & PR insights for professional services firms.

INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.

 

Because your firm’s expertise deserves to be seen, heard — and hired.

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That’s a Wrap! Yahoo’s fantasy football failure, Google Authorship is dead, discrepancies between Facebook and Twitter, Vogue gives itself a makeover and ModCloth keeps it real

That’s a Wrap! Yahoo’s fantasy football failure, Google Authorship is dead, discrepancies between Facebook and Twitter, Vogue gives itself a makeover and ModCloth keeps it real

Email marketing tips: 5 moves for improving effectiveness

Email marketing tips: 5 moves for improving effectiveness

Word economy: not just good writing—good marketing

Word economy: not just good writing—good marketing

That’s a Wrap! ALS ice bucket challenge, SeaWorld’s BlackFish saga, #Ferguson comes alive on Twitter, and Twitter pulls a Facebook

That’s a Wrap! ALS ice bucket challenge, SeaWorld’s BlackFish saga, #Ferguson comes alive on Twitter, and Twitter pulls a Facebook

They’re just not that into you: why journalists aren’t covering your press releases

They’re just not that into you: why journalists aren’t covering your press releases

Still using newswires as part of your public relations strategy? It’s time to reconsider that

Still using newswires as part of your public relations strategy? It’s time to reconsider that

That’s a Wrap! Capitalizing on Shark Week, PR mistakes surrounding the death of Robin Williams, the growing pay gap between public relations and journalism and why women are taking over PR

That’s a Wrap! Capitalizing on Shark Week, PR mistakes surrounding the death of Robin Williams, the growing pay gap between public relations and journalism and why women are taking over PR

Blog checklist: content marketing tips for staying on point

Blog checklist: content marketing tips for staying on point

This isn’t your mama’s public relations anymore

This isn’t your mama’s public relations anymore

That’s a Wrap! Google’s autocomplete headache, PR firms freeze out climate change skeptics, John Oliver skewers native advertising, Nine West steps in it, B&B’s bad bridal policy

That’s a Wrap! Google’s autocomplete headache, PR firms freeze out climate change skeptics, John Oliver skewers native advertising, Nine West steps in it, B&B’s bad bridal policy

The best social media marketing and professional development tool you’re not using

The best social media marketing and professional development tool you’re not using

That’s a Wrap! Air New Zealand’s response to delay, Jesse Ventura’s reputation battle, Facebook integrates Instagram into ad strategy, and TSA crowdsources

That’s a Wrap! Air New Zealand’s response to delay, Jesse Ventura’s reputation battle, Facebook integrates Instagram into ad strategy, and TSA crowdsources

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