Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Why Authority, Not Expertise, Wins in the Age of AI
Jennifer Powell | Jun. 12, 2025 | INKsights Blog
AI has changed the content game. For years, professional services firms relied on a steady stream of blog posts, client…
Templates 101: Work Smarter, Not Harder
Grace Edgin | Jun. 10, 2025 | INKsights Blog
Well-designed templates support brand integrity while saving precious time and enabling non-designers to create professional…
The Secret Ingredient: How Thought Leadership Showcases Company Culture
Kathryn Bracho | May. 13, 2025 | INKsights Blog
Ever ordered your favorite dish at a restaurant, only to find something missing? It looks…
Top B2B marketing trends for professional services in 2025
Michelle Calcote King | Jan. 13, 2025 | INKsights Blog
I’m sharing some trends I believe any professional services firm or B2B company should consider when implementing marketing strategies this…
Useful LinkedIn features B2B firms should use to enhance their marketing
Sofia Millar | Nov. 26, 2024 | INKsights Blog
According to LinkedIn, members engage with 1.5 million pieces of content every minute, a testament…
Navigating the AI revolution: What you need to know if your marketing agency uses AI
Michelle Calcote King | Sep. 30, 2024 | INKsights Blog
How much more efficient and effective does AI actually make marketing agencies?
These 12 AI tools can help professional services firms create thought leadership content
Raychel Lean | Aug. 28, 2024 | INKsights Blog
Here are 12 AI tools that can support the creation of thought leadership content and best practices for implementing them.
How to prepare for a broadcast interview (even when you’re dreading it)
Kathryn Bracho | Jul. 26, 2024 | INKsights Blog
How to make that dreaded on-cam interview easier for yourself.
How to build your speaking strategy before this year’s conference season
Reputation Ink | Mar. 26, 2024 | INKsights Blog
Speaking engagements are more than just additional CV bullets; they demonstrate authority and expertise to…
Keeping your emails out of the spam folder
Kevin Aschenbrenner | Feb. 27, 2024 | INKsights Blog
Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects. Email marketing is a potent…
It’s in the (camera) bag: creating an in-house video program
Sofia Millar | Jan. 29, 2024 | INKsights Blog
Using video in your marketing strategy stacks the odds in your favor — and research…
Do’s and don’ts of podcast interviews
Reputation Ink | Sep. 14, 2023 | INKsights Blog
I love a good podcast. The ones that make me feel like the host and…
