Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to Make Your Trade Show Booth Actually Work: Lessons From a Campaign That Doubled Our Engagement
Jessi Bruton | Jul. 22, 2026 | INKsights Blog
Every year, thousands of B2B firms show up to trade shows with a pop-up banner, a bowl of pens and…
What’s Old is New Again: Why Earned Media is Rising in Importance
Reputation Ink | May. 1, 2026 | INKsights Blog
Not long ago, the digital upstarts looked like the future…
Content Marketing Dos and Don’ts: 7 Tips for Creating Better Content
Reputation Ink | Mar. 6, 2026 | INKsights Blog
With all the talk about content marketing lately, it’s surprising…
Who Does What in the Newsroom? A Guide to Media Roles
Reputation Ink | Feb. 23, 2026 | INKsights Blog
Media coverage isn’t just about visibility; it’s about credibility. In an era of shrinking newsrooms, digital overload and nonstop pitches,…
Media Exclusives: How and When to Use Them
Reputation Ink | Feb. 10, 2026 | INKsights Blog
In many newsrooms, one of the first questions an editor…
What to Do When the Media Gets It Wrong
Michelle Calcote King | Jan. 27, 2026 | INKsights Blog
You carefully craft a press release. You go through rounds…
What to Include in the Perfect Press Release
Michelle Calcote King | Dec. 4, 2025 | INKsights Blog
A field trip through the 7 key elements of a great press release As a kid in grade school, the…
Shortlisted by a Bot? How AI Is Shaping the Future of Firm Selection
Jennifer Powell | Sep. 15, 2025 | INKsights Blog
The buyer journey isn’t linear anymore — and AI is…
AI Can Summarize — Only You Can Lead With a Point of View
Jennifer Powell | Jul. 8, 2025 | INKsights Blog
AI has changed the content landscape. Now, anyone can produce…
Why Authority, Not Expertise, Wins in the Age of AI
Jennifer Powell | Jun. 12, 2025 | INKsights Blog
AI has changed the content game. For years, professional services firms relied on a steady stream of blog posts, client…
Templates 101: Work Smarter, Not Harder
Grace Edgin | Jun. 10, 2025 | INKsights Blog
Well-designed templates support brand integrity while saving precious time and…
The Secret Ingredient: How Thought Leadership Showcases Company Culture
Kathryn Bracho | May. 13, 2025 | INKsights Blog
Ever ordered your favorite dish at a restaurant, only to…
