About Us

We are Reputation Ink — the agency professional services firms trust to build credibility, drive visibility, and grow their reputations.

We specialize in strategic marketing, public relations, content marketing, and creative services for B2B professional services firms, particularly law firms, architecture, engineering and construction (AEC) firms, and other B2B consultancies.

Challenges We Solve

Our clients turn to us when the stakes are high, differentiation is tough, and their expertise deserves to be seen and heard. We’re often brought in when firms are facing challenges that time-strapped internal teams or generalist agencies aren’t equipped to solve.

  • Struggling to differentiate in a crowded, credibility-driven market.
  • Lacking a clear, consistent message that resonates with your sophisticated buyers.
  • Needing thought leadership that showcases your expertise but lacking time or writing talent.
  • Falling short on media coverage that reaches decision-makers and industry influencers.
  • Navigating long sales cycles without consistent marketing support.
  • Missing out on rankings, awards, and speaking opportunities that build authority.
  • Underutilizing LinkedIn and owned content channels for visibility.
  • Lacking in-house writing, PR, or design resources who understand your complex work.
  • Needing a strategic partner who “gets” law, AEC, and professional services inside and out.

Who We Are

Our team is dispersed across the U.S. and Canada, operating from home offices and bringing together deep experience and unmatched agility.

Many of us are former journalists, which means we know how to find the newsworthy angle in even the most complex topics, and we know exactly how to pitch it. With strong relationships across legal, AEC and business media, we consistently secure high-impact placements that shape perception and build trust.

What sets us apart is our deep understanding of the professional services world. We speak your language, understand long sales cycles, and know how to position expertise as your most valuable asset. Whether we’re crafting a firm’s messaging strategy, ghostwriting thought leadership, managing award submissions, or launching an integrated campaign, we do it with precision, creativity, and an unwavering commitment to quality writing.

Map of North America with location pins

What Makes Us Better Than The Competition?

We specialize in professional services

We don’t try to be everything to everyone. We focus exclusively on law firms, AEC firms, and other B2B consultancies — so we understand your world, your clients and your challenges inside and out.

We’re knowledge extraction experts

Your subject-matter experts are busy. We know how to ask the right questions, draw out insights and turn complex ideas into compelling content without taking up hours of your team’s time.

You’ll never rewrite our drafts

We’re elite writers. Many of us are former journalists, so our first drafts are often final drafts. You won’t waste time editing or rewriting.

We know your clients’ watering holes

We have deep media relationships and understand which trade and business publications matter most to your target audience. We don’t chase vanity press. We land placements that build credibility and influence prospective clients.

We build visibility around your deep expertise

We know how to position your firm as the go-to authority in your niche through thought leadership, rankings, speaking opportunities and strategic public relations.

We’re a seamless extension of your team

We integrate quickly, operate autonomously and communicate proactively. You’ll never wonder what we’re working on. We’re high-touch, detail-driven and responsive.

We’re a national, senior-level team

Our fully remote team is spread across the U.S. and Canada, giving us national reach and diverse perspectives. We bring senior-level thinking to every engagement.

We deliver results that win awards — and business

We’ve helped clients win national rankings, major media coverage, and industry recognition. Our work not only looks good, it gets results.

Related posts from our INKsights blog

Follow Our Thought Leadership to Amplify Yours.

The secret ingredient: How thought leadership showcases company culture

Ever ordered your favorite dish at a restaurant, only to find something missing? It looks delicious and has all the…

Don’t have a law firm marketing department? Here’s where to start

How to build a solid marketing and PR foundation for your law firm when you’re growing fast but flying solo….

Using design to achieve business goals: An architecture, engineering and construction firm marketing guide

(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an important hearing. One strides in…

Using design to achieve business goals: A law firm marketing guide

(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an important hearing. One strides in…

Big Law’s high prices are a PR and marketing opportunity for midsize firms: 5 strategic tips

Master your firm’s marketing and PR strategy to become the obvious alternative for clients rethinking their reliance on large law…

Building stronger AEC partnerships through collaborative marketing

The architecture, engineering, and construction (AEC) industry is built on personal connection. Projects aren’t just about blueprints and budgets. They’re…

The power shift: What legal marketers can learn from the 2024 election

Legal marketers who want to remain a trusted source for their audience need to pay attention to the media landscape…

The power shift: What AEC marketers can learn from the 2024 election

B2B marketers who want to remain a trusted source for their audience need to pay attention to the media landscape…

Top B2B marketing trends for professional services in 2025

I’m sharing some trends I believe any professional services firm or B2B company should consider when implementing marketing strategies this…

Join the INKsights Email List

Get Exclusive Updates on Awards, Lists, Rankings, Editorial Opps and More.

Subscribe to our newsletter, INKsights, to receive insights (pun intended) on thought leadership, public relations, and marketing for B2B professional services firms sent straight to your inbox.

Available only to our email subscribers:
Once a month, you’ll receive the latest awards, rankings, lists and editorial opportunities in the legal or AEC industry (you choose which you’d like to receive).

In the off weeks, we send you our latest thinking on the marketing and PR issues facing those industries. You can opt out anytime (although we’ll bet our favorite coffee mug you’ll never want to leave).

This field is hidden when viewing the form

Next Steps: Sync an Email Add-On

To get the most out of your form, we suggest that you sync this form with an email add-on. To learn more about your email add-on options, visit the following page (https://www.gravityforms.com/the-8-best-email-plugins-for-wordpress-in-2020/). Important: Delete this tip before you publish the form.
Name(Required)
stay in the know: