VIDEO MARKETING
We help professional services brands harness the power of video marketing to educate, inspire, and convert.
In today’s digital world, video isn’t optional — it’s essential. Professional services buyers are engaging with video daily, whether they’re evaluating a law firm, an architecture practice, an engineering consultancy, or a construction firm.
Don’t Just Tell Your Story — Show It
Our proven approach combines strategic storytelling, high production quality, and distribution strategies that align with your business goals.
The result?
Compelling, authentic video content that deepens emotional connections, builds trust, and drives measurable results.
Storytelling Expertise & Technical Excellence
At Reputation Ink, we’re more than videographers — we’re storytellers.
Our team’s journalism background means we know how to:
Craft compelling, documentary-style narratives that resonate
Translate complex topics into clear, engaging stories
Humanize your brand and showcase the expertise behind your services
Develop video strategies that align with your clients’ decision-making process
Deliver videos that balance authenticity with polished, professional production
Our Process
Strategy & Discovery
We start by identifying your goals, target audiences, and key messages, ensuring every video we create serves a clear purpose.
Story Development
We craft the narrative — from scripting and storyboarding to preparing your team for on-camera success — focusing on the human element and emotional connection.
Production
Our experienced team films on location (or remotely), ensuring top-tier visuals, audio, and lighting that reinforce your brand’s quality.
Editing & Post-Production
We shape the raw footage into engaging, concise stories, incorporating graphics, animations, or calls to action as needed.
Distribution & Promotion
We help you get the most from your investment, developing a promotion strategy that includes social media, paid campaigns, owned channels, and earned media.
Measurement & Optimization
We track engagement, viewer behavior, and performance metrics to optimize future video efforts and demonstrate ROI.
Video for Social Media & Beyond
Short-form video is now one of the most effective content formats on platforms like LinkedIn, Instagram, YouTube, and even emerging channels.
Whether you’re promoting thought leadership, showcasing client results, or giving audiences a behind-the-scenes look at your firm, we help you develop social-ready videos that drive engagement and amplify your reach.
OUR VIDEO PORTFOLIO
Explore a selection of the videos we’ve created to help professional services firms share their stories, showcase their expertise, and connect with their audiences.
While this is just a small sample of our work, our team has experience across a wide range of video projects — from thought leadership pieces to client success stories and brand narratives. We specialize in journalism-style storytelling that brings authenticity, clarity, and emotion to your message.
Stellar
Behind-the-Scenes
Tax Defense Network
Client Testimonial
Holland & Knight
Innovation Explainer
Susman Godfrey
Firm Overview
Rayonier
Thought Leadership & Educational Interviews
Rayonier
Thought Leadership & Educational Interviews
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