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Read what you missed:
Law Firm PR in the Age of AI: Why Earned Media Matters More Than Ever
Reputation Ink | Aug. 1, 2025 | INKsights Blog
If you’ve been lying awake at night worried about whether or not your law firm PR efforts mean anything in…
The MIT Program: How Strong Habits Drove 82% New Business Growth at One Law Firm
Reputation Ink | Jul. 17, 2025 | Spill The Ink Podcast
Many law firms invest in excellent business development coaching, see…
AI Can Summarize — Only You Can Lead With a Point of View
Jennifer Clements | Jul. 8, 2025 | INKsights Blog
AI has changed the content landscape. Now, anyone can produce…
The Legal Marketer’s Blind Spot: Start Treating Lawyers as Clients
Reputation Ink | Jul. 7, 2025 | Spill The Ink Podcast
You can’t sell a product effectively without understanding it. In law firms, that product is the attorneys. To sell legal…
Why Authority, Not Expertise, Wins in the Age of AI
Jennifer Clements | Jun. 12, 2025 | INKsights Blog
AI has changed the content game. For years, professional services…
Challenging AEC’s Myth That “Anyone Can Do Marketing”
Reputation Ink | Jun. 11, 2025 | Spill The Ink Podcast
The misconception that “anyone can do marketing” creates barriers that…