Knowledge Center
Media Coverage or Media Impact? How to Know if a Legal PR Placement Was Worth It
Elizabeth Mortek | Dec. 2, 2025 | INKsights Blog
Publicity for the sake of publicity no longer moves the needle for law firms. In a crowded legal market, the...
Don’t Wait for the Storm: How Consistent AEC Marketing Brings Crisis Resilience
Kathryn Bracho | Dec. 1, 2025 | INKsights Blog
Are you the type to keep an umbrella in your...
Reputation Ink Expands Team With Three Strategic Hires Across PR, Content and Client Service
Reputation Ink | Nov. 25, 2025 | Newsroom
Reputation Ink has expanded its team with the addition of...
How to Pitch Attorney Bylined Articles That Actually Get Placed (and Read)
Raychel Lean | Nov. 21, 2025 | INKsights Blog
“Would you like to receive a bylined article on this topic?” It’s a sentence I’ve read many times, as it...
Reputation Ink Named Among Top Public Relations Firms in Daily Business Review’s 2025 ‘Best Of’ Survey
Reputation Ink | Nov. 18, 2025 | Newsroom
Reputation Ink, a marketing and public relations agency focused on...
AI as an Accelerant: Tools Helping Legal Marketing Teams Compete Smarter
Reputation Ink | Nov. 17, 2025 | Spill The Ink Podcast
AI tools are changing the marketing game for small and...
How to Build a Reputation That Can Take a Hit: 3 PR Tactics for AEC Firms
Grace Edgin | Nov. 13, 2025 | INKsights Blog
Google your firm right now. Go ahead, I’ll wait. What shows up? If it’s just your website, maybe some LinkedIn...
How Much Should Your Law Firm Spend on Public Relations?
Michelle Calcote King | Nov. 2, 2025 | INKsights Blog
Public relations (PR) is no longer a “nice to have”...
Before the Hard Hat’s on Fire: 7 Assets Every AEC Firm Needs for Crisis Readiness
Jennifer Powell | Oct. 30, 2025 | INKsights Blog
In the architecture, engineering and construction world, reputation is both...
The Science Behind Best Lawyers: Insights to Maximize Your Law Firm’s Recognition
Reputation Ink | Oct. 27, 2025 | Spill The Ink Podcast
Understanding the methodology behind legal rankings can transform how law firms approach the nomination process. In this “Spill the Ink”...
The Ultimate Law Firm Marketer Holiday Gift Guide: 2025 Edition
Michelle Calcote King | Oct. 24, 2025 | INKsights Blog
‘Twas the night before holiday vacation, and all through the...
Small Gestures, Big Impact: Where Holiday Cards Fit in a Law Firm’s Strategy
Jessi Bruton | Oct. 17, 2025 | INKsights Blog
Every fall, like clockwork, law firm marketers hear the same...