Knowledge Center
Best Lawyers CEO: When AI Fails, Credible Legal Rankings Win
Reputation Ink | Jan. 28, 2026 | Spill The Ink Podcast
As AI search engines grapple with hallucinations and unreliable information, people (and AI systems themselves) are doubling down on trusted...
What to Do When the Media Gets It Wrong
Michelle Calcote King | Jan. 27, 2026 | INKsights Blog
You carefully craft a press release. You go through rounds...
Raychel Lean Discusses Unconventional Career Paths, Effective Storytelling on Around the Ladder Podcast
Reputation Ink | Jan. 8, 2026 | Newsroom
Raychel Lean, account manager at Reputation Ink and an award-winning...
Building Your Pipeline: How AEC Firms Can Win the Battle for Early-Career Talent
Kathryn Bracho | Jan. 7, 2026 | INKsights Blog
I’m Gen X. When I landed my first job out of college, I hadn’t researched company culture or asked about...
Midsize Law Firms: Two Key Questions to Stop Random Acts of Marketing
Reputation Ink | Jan. 7, 2026 | Spill The Ink Podcast
Inside midsize law firms, things can get loud. They’re often...
Michelle Calcote King to Co-Host Law Firm Marketing Webinar with Strategic Technology Solutions
Reputation Ink | Jan. 6, 2026 | Newsroom
Michelle Calcote King, principal and president of Reputation Ink, will...
How Law Firms Can Build Trust Before a Crisis Strikes
Michelle Calcote King | Jan. 5, 2026 | INKsights Blog
2025 saw a major shift in how law firms view risk. For the first time, reputational risk trumped revenue as...
Best Places to Work Programs: A Strategic Investment for AEC Firms
Grace Edgin | Jan. 2, 2026 | INKsights Blog
In an industry where 84% of architecture, engineering and construction...
Best Places to Work Programs: A Strategic Investment for Law Firms
Grace Edgin | Jan. 2, 2026 | INKsights Blog
With the legal industry facing a 20% turnover rate and...
Reputation Ink Named Finalist for PRWeek Outstanding Boutique Agency Award
Reputation Ink | Dec. 19, 2025 | Newsroom
Reputation Ink has been named a finalist in the Outstanding Boutique Agency category for the 2026 PRWeek Awards. Widely regarded...
Win and Keep In-House Clients: A General Counsel’s Insights for Law Firms
Reputation Ink | Dec. 8, 2025 | Spill The Ink Podcast
Landing a new client is just the beginning. For law...
Media Coverage or Media Impact? How to Know if a Legal PR Placement Was Worth It
Elizabeth Mortek | Dec. 2, 2025 | INKsights Blog
Publicity for the sake of publicity no longer moves the...