Knowledge Center
The Art of Alignment: Branding in Decentralized AEC Firms
Reputation Ink | Sep. 9, 2025 | Spill The Ink Podcast
Marketing Director Amy Zelenka shares how AEC firms can eliminate brand fragmentation and build consistency across decentralized offices. Listen now.
Steven Gallo Named President of SMPS North Florida Chapter
Reputation Ink | Sep. 9, 2025 | Newsroom
Reputation Ink Vice President of Client Services Steven Gallo has...
AEC PR in the Age of AI: Why Earned Media Matters More Than Ever
Grace Edgin | Sep. 2, 2025 | INKsights Blog
If you’ve been lying awake at night worried about whether...
Beyond the Polish: How Law Firms Prove Credibility in the Age of AI
Jennifer Powell | Aug. 29, 2025 | INKsights Blog
Today’s legal marketplace is crowded with firms that look strong at first glance. Professional bios and well-designed websites are standard....
Reputation Ink Named One of Northeast Florida’s Fastest-Growing Companies for Third Consecutive Year
Reputation Ink | Aug. 21, 2025 | Newsroom
Reputation Ink, a B2B public relations and thought leadership marketing...
How to Get Attorneys to Buy In on Legal Marketing Plans
Reputation Ink | Aug. 21, 2025 | Spill The Ink Podcast
When attorneys resist marketing efforts, it's often due to uncertainty...
ChatGPT as the New Gatekeeper: How Law Firms Can Optimize for AI Discoverability
Ashton Nichols | Aug. 19, 2025 | INKsights Blog
The legal marketing landscape is experiencing a seismic shift. While law firms have spent years perfecting their Google rankings and...
Is Your AEC Firm Invisible to AI Discovery? Here’s How to Fix It
Kathryn Bracho | Aug. 15, 2025 | INKsights Blog
Your firm just lost out on a major project. The...
Reputation Ink Promotes Sofia Millar to Senior Account Manager
Reputation Ink | Aug. 14, 2025 | Newsroom
JACKSONVILLE, Fla. (August 14, 2025) — Public relations and thought...
Ending the Standoff: AEC Marketers vs. Technical Experts
Reputation Ink | Aug. 7, 2025 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Michelle Calcote King sits down with Gabe Lett, Chief Marketing Officer at Prairie...
The New Rules of Trust for AEC Firms in the Age of AI
Jennifer Powell | Aug. 1, 2025 | INKsights Blog
AI has made it easy for anyone to look credible...
Law Firm PR in the Age of AI: Why Earned Media Matters More Than Ever
Kevin Aschenbrenner | Aug. 1, 2025 | INKsights Blog
If you’ve been lying awake at night worried about whether...