Knowledge Center
Using Design to Achieve Business Goals: A Law Firm Marketing Guide
Raychel Lean | Apr. 1, 2025 | INKsights Blog
(Hint: It’s not about making things look pretty) Imagine two attorneys entering court for an important hearing. One strides in...
Turning Data into Decisions: Research-Driven Strategies for AEC Firms
Reputation Ink | Mar. 26, 2025 | Spill The Ink Podcast
Most AEC firms recognize research’s potential and understand they can’t...
Raychel Lean Writes: “Biz Development Tip Of The Month: Leverage Your Atty Bio”
Raychel Lean | Mar. 24, 2025 | Newsroom
Attorney bios are crucial business development tools, not just website...
The Rewards When DEI Drives Innovation in Law Firms
Reputation Ink | Mar. 10, 2025 | Spill The Ink Podcast
Law firms are often seen as slow to change, but diversity, equity, and inclusion (DEI) can be powerful drivers of...
How High-quality Content Helped Instructure Increase Lead Generation in a New Market
Reputation Ink | Mar. 7, 2025 | Case Study
Client situation Instructure, a leading software-as-a-service (SaaS) technology company based...
Exploring Mentorship Outside Traditional Channels as AEC Marketers
Reputation Ink | Mar. 5, 2025 | Spill The Ink Podcast
Professional growth can come from the most unexpected relationships. Reagan...
Big Law’s High Prices Are a PR and Marketing Opportunity for Midsize Firms: 5 Strategic Tips
Raychel Lean | Mar. 4, 2025 | INKsights Blog
Master your firm’s marketing and PR strategy to become the obvious alternative for clients rethinking their reliance on large law...
Building Stronger AEC Partnerships Through Collaborative Marketing
Reputation Ink | Feb. 28, 2025 | INKsights Blog
The architecture, engineering, and construction (AEC) industry is built on...
Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field
Reputation Ink | Feb. 5, 2025 | Spill The Ink Podcast
In this episode, John Byrne, the Chief Marketing Officer at...
Raychel Lean Named Chair of the South Florida Legal Marketing Association
Reputation Ink | Jan. 27, 2025 | Newsroom
Raychel Lean, an account manager at professional services marketing and public relations (PR) agency Reputation Ink, has been named the...
The Power Shift: What Legal Marketers Can Learn From the 2024 Election
Kevin Aschenbrenner | Jan. 23, 2025 | INKsights Blog
Legal marketers who want to remain a trusted source for...
The Power Shift: What AEC Marketers Can Learn From the 2024 Election
Reputation Ink | Jan. 23, 2025 | INKsights Blog
B2B marketers who want to remain a trusted source for...