Knowledge Center
Reputation Ink Principal to Speak at Legal Marketing Association Annual Conference
Reputation Ink | Oct. 1, 2021 | Newsroom
Michelle Calcote King, the Principal & President of Reputation Ink, a public relations and content marketing agency serving professional services...
Reputation Ink wins 2021 IABC Southern Region Silver Quill Award
Reputation Ink | Sep. 20, 2021 | Newsroom
Reputation Ink, a professional services public relations and content marketing...
11 ways attorneys can improve their chances of securing speaking engagements
Michelle Calcote King | Sep. 13, 2021 | INKsights Blog
Several years ago, I set out to become an industry...
Bye 2022! A marketer’s reflection on the AEC industry
Reputation Ink | Sep. 5, 2021 | Spill The Ink Podcast
Supply chain bottlenecks, labor availability, rising costs and an influx in federal spending on infrastructure projects are a mere few...
Building AEC websites that attract new business and support operations
Reputation Ink | Aug. 5, 2021 | Spill The Ink Podcast
An architecture, engineering and construction (AEC) firm’s website is its...
Why you should focus your marketing on one (or a few) industries
Michelle Calcote King | Aug. 2, 2021 | INKsights Blog
This article originally appeared in DRI’s The Voice. We’ve all...
The importance of email service providers (ESPs): Why you should never send mass emails with Outlook or Gmail
Reputation Ink | Jul. 8, 2021 | INKsights Blog
Email marketing is the most profitable marketing channel, garnering an ROI of $42 for every $1 spent. However, if you...
Niching and podcasting: Tools for attracting new legal clients
Reputation Ink | Jul. 5, 2021 | Spill The Ink Podcast
In this episode of Spill the Ink, Michelle Calcote King...
Developing a strong strategic plan for your law firm
Reputation Ink | Jun. 5, 2021 | Spill The Ink Podcast
In this episode of
Reputation Ink Celebrates 10th Anniversary
Reputation Ink | Jun. 1, 2021 | Newsroom
Reputation Ink, a public relations and content marketing agency serving B2B professional services firms, celebrates 10 years in business today....
Why podcasting is an introverted lawyer’s dream networking tool
Michelle Calcote King | May. 30, 2021 | INKsights Blog
The last time I went to a networking event (over...
Why law firms need to know about the ‘excess share of voice’ rule
Michelle Calcote King | May. 6, 2021 | INKsights Blog
Brands that have a higher “share of voice” than their...