Knowledge Center
Architecture Marketer Spotlight: Building Client Experience Into a Firm’s Brand
Reputation Ink | Mar. 5, 2023 | Spill The Ink Podcast
The client experience is at the heart of GBBN Architects’s brand and marketing strategy. Jennifer Sebranek, the firm’s chief marketing...
Say It to My Face: How AEC Companies Should Handle Their Social Media Haters
Reputation Ink | Feb. 24, 2023 | INKsights Blog
While social media allows architecture, engineering, and construction (AEC) firms...
What to Do When a Thought Leader Leaves Your Law Firm
Reputation Ink | Feb. 17, 2023 | INKsights Blog
Losing a leading professional hurts, especially if that lawyer or...
Communicating a Construction Company’s First-ever Rebrand
Reputation Ink | Feb. 7, 2023 | Case Study
Client situation Superior Construction is a nearly 90-year-old company steeped in tradition and family values. Owned by the same family for...
Architecture Marketer Spotlight: Knowledge Management and Marketing in Harmony
Reputation Ink | Feb. 5, 2023 | Spill The Ink Podcast
We continue our architecture marketer spotlight series with Katie Robinson,...
Why Editorial Calendars Are a Must for AEC PR in 2023
Reputation Ink | Jan. 31, 2023 | INKsights Blog
Sometimes working with the media can be like trying to...
Building Recognition for a New York Litigation and Employment Boutique
Reputation Ink | Jan. 7, 2023 | Case Study
Client situation Harris St. Laurent & Wechsler LLP (HSW) is a premier boutique litigation and employment firm based in New...
Architecture Marketer Spotlight: The Warp Speed Evolution of AEC Marketing
Reputation Ink | Jan. 5, 2023 | Spill The Ink Podcast
The marketing industry is evolving at warp speed, as Jennifer...
Why Editorial Calendars Are a Legal PR Crystal Ball for 2023
Kevin Aschenbrenner | Dec. 22, 2022 | INKsights Blog
“If only reporters and editors would just tell us what...
Insights on Scaling and Selling Multimillion-dollar Professional Services Firms
Reputation Ink | Dec. 5, 2022 | Spill The Ink Podcast
Running a business isn't just crunching numbers; it's an art form. For professional services firm owners, having a solid strategy...
Contributor Networks and Bylined Article Opportunities: What Lawyers and Legal Professionals Need to Know
Reputation Ink | Dec. 2, 2022 | INKsights Blog
There are many ways to secure a byline in a...
Reputation Ink Principal to Speak at Society for Marketing Professional Services Southern Regional Conference
Reputation Ink | Dec. 1, 2022 | Newsroom
Michelle Calcote King, the Principal & President of Reputation Ink,...