Knowledge Center
Building Business Relationships Means Picking Up the Phone
Reputation Ink | Jan. 13, 2015 | INKsights Blog
I’ll admit it: I hate talking on the phone. I’m in my early 30s, so I certainly grew up with...
Want Employees to Learn and Grow? Let Them Blog
Michelle Calcote King | Jan. 9, 2015 | INKsights Blog
How content marketing can fuel employee learning and development I...
Happy Holidays!
Reputation Ink | Dec. 19, 2014 | INKsights Blog
Regift This: 6 Tips to Boost Content Sharing
Heather Kingry | Dec. 18, 2014 | INKsights Blog
Outside of marketing, a regift would be considered a great insult to the recipient. In the content world, it’s one...
Social Media Stocking Stuffer: Tips for Managing Your Company Accounts
Reputation Ink | Dec. 16, 2014 | INKsights Blog
What’s my secret to being the coolest Santa? Pinterest. I...
Converting Website Visitors Into Customers—the Content Marketing Conversion Process Explained
Michelle Calcote King | Dec. 12, 2014 | INKsights Blog
With any marketing, the end goal is to make money,...
Want Better Marketing? Start by Retaining Your Agency
Heather Kingry | Dec. 4, 2014 | INKsights Blog
Many companies struggle with determining whether it makes sense to secure a monthly retainer with an inbound agency or marketing...
How to Choose a Web Firm: Get (and Love) What You Pay For
Heather Kingry | Nov. 20, 2014 | INKsights Blog
It won’t take much convincing to make the case that...
The Content Shock is Coming: What to Do About It
Michelle Calcote King | Nov. 13, 2014 | INKsights Blog
At the beginning of this year, noted marketing thought leader...
From Customer Retention to Customer Delight in 6 Steps
Heather Kingry | Oct. 23, 2014 | INKsights Blog
Acquiring new customers is a full-time job. It’s easy to get caught up in feeding the acquisition machine and neglect...
Law Firm Marketing: Are Ads and ‘Paid Profiles’ in Legal Directories Worth It?
Michelle Calcote King | Oct. 6, 2014 | INKsights Blog
As legal marketers, we are regularly asked by our law...
Marketers and Sales Execs: Stop Annoying, Start Nurturing
Michelle Calcote King | Oct. 2, 2014 | INKsights Blog
How to convert marketing leads to customers through lead nurturing...