Knowledge Center
The power shift: What legal marketers can learn from the 2024 election
Kevin Aschenbrenner | Jan. 23, 2025 | Inksights
Legal marketers who want to remain a trusted source for their audience need to pay attention to the media landscape...
Keeping your emails out of the spam folder
Kevin Aschenbrenner | Feb. 27, 2024 | Inksights
Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects....
Chambers and Partners: Law firm submissions 101
Kevin Aschenbrenner | Jun. 29, 2023 | Inksights
Two years ago we published our original Chambers and Partners 101 blog post. Does the...
Why editorial calendars are a legal PR crystal ball for 2023
Kevin Aschenbrenner | Dec. 22, 2022 | Inksights
“If only reporters and editors would just tell us what they’re covering next.” How often does this thought run through...
How to leverage your next event sponsorship
Kevin Aschenbrenner | Aug. 5, 2022 | Inksights
Sponsoring an event — whether an event discussion, seminar or workshop — is a great...
Reprint Rights 101: How AEC firms can promote media hits without getting sued
Kevin Aschenbrenner | Jan. 27, 2022 | Inksights
Great news! You or one of your architecture, engineering and construction (AEC) subject matter experts...
What to do when there’s no news: 7 proactive PR tips for law firms
Kevin Aschenbrenner | Sep. 4, 2020 | Inksights
We always tell our law firm clients that it’s important to have sustained legal PR efforts. Media relations isn’t something...
Reprint Rights 101: How law firms can promote media hits without getting sued
Kevin Aschenbrenner | Aug. 18, 2020 | Inksights
You get a solid quote in a key publication, or publish an insightful article in...