Knowledge Center
Legal 500 2026: What’s New This Year and How to Strengthen Your Submissions
Kevin Aschenbrenner | Sep. 30, 2025 | INKsights Blog
Pssst. Legal 500 submissions for all practice groups are due on Nov. 14. Haven’t started yet, or still neck-deep in...
Law Firm PR in the Age of AI: Why Earned Media Matters More Than Ever
Kevin Aschenbrenner | Aug. 1, 2025 | INKsights Blog
If you’ve been lying awake at night worried about whether...
The Power Shift: What Legal Marketers Can Learn From the 2024 Election
Kevin Aschenbrenner | Jan. 23, 2025 | INKsights Blog
Legal marketers who want to remain a trusted source for...
Keeping Your Emails Out of the Spam Folder
Kevin Aschenbrenner | Feb. 27, 2024 | INKsights Blog
Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects. Email marketing is a potent...
Chambers and Partners: Law Firm Submissions 101
Kevin Aschenbrenner | Jun. 29, 2023 | INKsights Blog
Two years ago we published our original Chambers and Partners...
Why Editorial Calendars Are a Legal PR Crystal Ball for 2023
Kevin Aschenbrenner | Dec. 22, 2022 | INKsights Blog
“If only reporters and editors would just tell us what...
How to Leverage Your Next Event Sponsorship
Kevin Aschenbrenner | Aug. 5, 2022 | INKsights Blog
Sponsoring an event — whether an event discussion, seminar or workshop — is a great way to promote your law...
Reprint Rights 101: How AEC firms can promote media hits without getting sued
Kevin Aschenbrenner | Jan. 27, 2022 | INKsights Blog
Great news! You or one of your architecture, engineering and...
What to Do When There’s No News: 7 Proactive PR Tips for Law Firms
Kevin Aschenbrenner | Sep. 4, 2020 | INKsights Blog
We always tell our law firm clients that it’s important...
Reprint Rights 101: How Law Firms Can Promote Media Hits Without Getting Sued
Kevin Aschenbrenner | Aug. 18, 2020 | INKsights Blog
You get a solid quote in a key publication, or publish an insightful article in a legal trade magazine, and...