Knowledge Center
The power shift: What legal marketers can learn from the 2024 election
Kevin Aschenbrenner | Jan. 23, 2025 | INKsights Blog
Legal marketers who want to remain a trusted source for their audience need to pay attention to the media landscape...
Keeping your emails out of the spam folder
Kevin Aschenbrenner | Feb. 27, 2024 | INKsights Blog
Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects....
Chambers and Partners: Law firm submissions 101
Kevin Aschenbrenner | Jun. 29, 2023 | INKsights Blog
Two years ago we published our original Chambers and Partners 101 blog post. Does the...
Why editorial calendars are a legal PR crystal ball for 2023
Kevin Aschenbrenner | Dec. 22, 2022 | INKsights Blog
“If only reporters and editors would just tell us what they’re covering next.” How often does this thought run through...
How to leverage your next event sponsorship
Kevin Aschenbrenner | Aug. 5, 2022 | INKsights Blog
Sponsoring an event — whether an event discussion, seminar or workshop — is a great...
Reprint Rights 101: How AEC firms can promote media hits without getting sued
Kevin Aschenbrenner | Jan. 27, 2022 | INKsights Blog
Great news! You or one of your architecture, engineering and construction (AEC) subject matter experts...
What to do when there’s no news: 7 proactive PR tips for law firms
Kevin Aschenbrenner | Sep. 4, 2020 | INKsights Blog
We always tell our law firm clients that it’s important to have sustained legal PR efforts. Media relations isn’t something...
Reprint Rights 101: How law firms can promote media hits without getting sued
Kevin Aschenbrenner | Aug. 18, 2020 | INKsights Blog
You get a solid quote in a key publication, or publish an insightful article in...