Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Why #GIRLBOSS interview missed the mark (and the message)
Reputation Ink | Sep. 17, 2015 | INKsights Blog
INKsights from #INBOUND15 Writing. Strategizing. Creating. Pumpkin spiced lattes (finally). As my professional career chugs along, I continue to gain…
Are you helping or hurting your marketing content?
Reputation Ink | Aug. 19, 2015 | INKsights Blog
Effective writing is an integral part of marketing success and excellent writers are necessary in…
#INBOUND15: 7 tips to know before you go
Heather Kingry | Aug. 7, 2015 | INKsights Blog
Last year was the first time I attended HubSpot’s annual conference, INBOUND. It was so…
How BuzzFeed became the Beyoncé of creating content for millennials
Reputation Ink | Jul. 28, 2015 | INKsights Blog
Lessons from BuzzFeed and NewsCred’s webinar, “Creating Content for Millennials: Why It Matters + Strategies for Success” Beyoncé wasn’t built…
9 reasons your content marketing isn’t working
Michelle Calcote King | Jul. 20, 2015 | INKsights Blog
More marketers are spending time, money and resources on content marketing than ever before. In…
Work Now, Travel Later: Why I chose to intern after graduating college
Reputation Ink | Jul. 14, 2015 | INKsights Blog
Content curation: How to collect and share what readers want
Heather Kingry | Jun. 19, 2015 | INKsights Blog
A recent study by Ascend2 revealed that 53 percent of marketers feel a lack of internal content creation resources is…
Why your content is now your brand
Michelle Calcote King | May. 5, 2015 | INKsights Blog
I’ll admit it. Before I started my own marketing firm, I worked in other advertising…
3 ways to manage content overload (as a reader)
Reputation Ink | Mar. 17, 2015 | INKsights Blog
I churn out content every day—blog posts, magazine articles, press releases, Tweets, LinkedIn updates, the…
‘Unfinished Business’ content marketing memes
Reputation Ink | Mar. 6, 2015 | INKsights Blog
Vince Vaughn’s new movie, Unfinished Business, hits theaters today. Co-starring Dave Franco and Tom Wilkerson, the flick features a small-business…
![Grammar Etiquette 101 [infographic]](https://www.rep-ink.com/wp-content/uploads/2015/03/Grammar-Infographic-4.png)
Grammar Etiquette 101 [infographic]
Reputation Ink | Mar. 4, 2015 | INKsights Blog
Joining National Peanut Butter Day (and National Wine Day), today marks one of our most beloved quirky…
Why every blog needs an editorial calendar
Reputation Ink | Feb. 25, 2015 | INKsights Blog
Many of the clients we work with understand the benefits of having a blog. Most,…
