Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
What Elf on the Shelf can teach us about content shelf life
Reputation Ink | Dec. 14, 2015 | INKsights Blog
What’s in an elf? I remember my first encounter with Elf on the Shelf: I was babysitting a pair of…
Don’t Give Up On Newswires Just Yet: The role they can play in your press release strategy
Reputation Ink | Dec. 4, 2015 | INKsights Blog
Recently, Reputation Ink has been distributing client press releases left and right, and it got…
How to create content to fuel a zombie’s appetite
Reputation Ink | Nov. 5, 2015 | INKsights Blog
The Walking Dead I love AMC’s “The Walking Dead.” After being hesitant about its gruesome…
Think you’re a thought leader? It’s not enough.
Reputation Ink | Jul. 1, 2015 | INKsights Blog
Why you need to integrate challenger marketing into your content marketing strategy to inspire action “Thought leader” is a phrase…
Why your content is now your brand
Michelle Calcote King | May. 5, 2015 | INKsights Blog
I’ll admit it. Before I started my own marketing firm, I worked in other advertising…
Blog topic ideas: nine ways to beat blogger’s block
Heather Kingry | Sep. 11, 2014 | INKsights Blog
Stuck in a rut when trying to find blog topics? Once you’ve been doing this…
The best social media marketing and professional development tool you’re not using
Reputation Ink | Aug. 7, 2014 | INKsights Blog
Even if you think you understand how to use social media for professional development, you probably aren’t taking advantage of…
How to hook a journalist on your press release from your email subject line
Reputation Ink | Jun. 26, 2014 | INKsights Blog
I recently participated as a panelist in a webinar by BusinessWire for public relations professionals…
