Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Don’t Give Up on Newswires Just Yet: The Role They Can Play in Your Press Release Strategy
Reputation Ink | Dec. 4, 2015 | INKsights Blog
Recently, Reputation Ink has been distributing client press releases left and right, and it got us thinking: are newswires worth…
How to Create Content to Fuel a Zombie’s Appetite
Reputation Ink | Nov. 5, 2015 | INKsights Blog
The Walking Dead I love AMC’s “The Walking Dead.” After…
Simple is Better: How Plain Language Benefits Your Content
Reputation Ink | Nov. 2, 2015 | INKsights Blog
OK, so I’m pretty new to content marketing. As of…
Want Better Content? Grow a Pair and Get Vulnerable
Heather Kingry | Oct. 9, 2015 | INKsights Blog
Great speakers make you feel like their message is pointed directly at you. Having had the pleasure to listen to…
RAMP Up Your Brand With Curiosity
Reputation Ink | Oct. 1, 2015 | INKsights Blog
It may have killed the cat, but it could save…
Showcasing Your Shortcomings: How Transparency Makes Your Marketing Stronger
Reputation Ink | Sep. 24, 2015 | INKsights Blog
Don’t just mention your weaknesses, lead with them Round two…
Are You Helping or Hurting Your Marketing Content?
Reputation Ink | Aug. 19, 2015 | INKsights Blog
Effective writing is an integral part of marketing success and excellent writers are necessary in producing valuable content. While sometimes…
How BuzzFeed Became the Beyoncé of Creating Content for Millennials
Reputation Ink | Jul. 28, 2015 | INKsights Blog
Lessons from BuzzFeed and NewsCred’s webinar, “Creating Content for Millennials:…
9 Reasons Your Content Marketing Isn’t Working
Michelle Calcote King | Jul. 20, 2015 | INKsights Blog
More marketers are spending time, money and resources on content…
Content Curation: How to Collect and Share What Readers Want
Heather Kingry | Jun. 19, 2015 | INKsights Blog
A recent study by Ascend2 revealed that 53 percent of marketers feel a lack of internal content creation resources is…
Why Your Content is Now Your Brand
Michelle Calcote King | May. 5, 2015 | INKsights Blog
I’ll admit it. Before I started my own marketing firm,…
3 Ways to Manage Content Overload (As a Reader)
Reputation Ink | Mar. 17, 2015 | INKsights Blog
I churn out content every day—blog posts, magazine articles, press…
