Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
7 Steps to Developing a Law Firm Content Marketing Strategy
Michelle Calcote King | Sep. 27, 2017 | INKsights Blog
While law firms are prolific content generators, very few firms have a documented content marketing strategy. According to Greentarget’s 2017 State…
Thought Leadership vs. Lead Generation: Why Legal Blogging Needs a Strategic Update
Michelle Calcote King | Sep. 22, 2017 | INKsights Blog
At the Legal Marketing Association’s Southeastern Conference last week in…
![How to Get the Most Bang for Your Content Buck [Infographic]](https://www.rep-ink.com/wp-content/uploads/2017/03/INFOGRAPHIC_bang-for-your-content-buck_FINAL.png)
How to Get the Most Bang for Your Content Buck [Infographic]
Reputation Ink | Mar. 16, 2017 | INKsights Blog
When you put blood, sweat and tears (ok, maybe just…
How to Address Your AEC Prospects’ Sales Objections With Great Content
Reputation Ink | Mar. 14, 2017 | INKsights Blog
Think back to your firm’s last major client project. Now consider the process of winning that contract in the first…
9 Ways AEC Firms Are Missing the Mark With Content Marketing
Reputation Ink | Mar. 9, 2017 | INKsights Blog
Content marketing isn’t going away anytime soon, especially in B2B…
Why Your AEC Firm’s Business Development Team Should Be Using Your Content (and 5 Ways to Do It)
Reputation Ink | Mar. 2, 2017 | INKsights Blog
So your firm is producing useful, educational, client-centric content. Or…
7 Tools to Make Any Content Writer Drool
Reputation Ink | Aug. 11, 2016 | INKsights Blog
The first of our Content Marketing Roundup series Content creation is a beast in and of itself, let alone when…
What B2B Marketers Must Know About SEO: The Basics
Shelby Gambrell | Jul. 27, 2016 | INKsights Blog
How to deliver content that Google (and your prospects) love…
#FamousMelaniaQuotes: How to Avoid Plagiarism in Your Marketing
Reputation Ink | Jul. 19, 2016 | INKsights Blog
Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as…
Stop Wasting Your Money With Hubspot
Heather Kingry | Jun. 21, 2016 | INKsights Blog
4 ways you’re flushing money on your marketing automation software by not being strategic. Not quite as old as the…
Behind the Screens: A Glimpse Inside Our Content Marketing Process
Michelle Calcote King | Jun. 1, 2016 | INKsights Blog
Turning another year older makes you reflect on all you’ve…
Is Your Company Guilty of These Top Blogging Mistakes?
Reputation Ink | Apr. 21, 2016 | INKsights Blog
A blinking cursor on a blank screen is the devil…
