Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Behind the Screens: A glimpse inside our content marketing process
Michelle Calcote King | Jun. 1, 2016 | INKsights Blog
Turning another year older makes you reflect on all you’ve accomplished. Five loooonnnnngggg years ago this week, I launched an…
Is your company guilty of these top blogging mistakes?
Reputation Ink | Apr. 21, 2016 | INKsights Blog
A blinking cursor on a blank screen is the devil on the shoulder of a…
A blog with stick figures has some of the most engaging marketing copy (and here’s why)
Reputation Ink | Mar. 10, 2016 | INKsights Blog
8 imminent content marketing trends you can’t ignore in 2016
Reputation Ink | Jan. 14, 2016 | INKsights Blog
2016 is here with lots of ch-ch-ch-ch-changes to offer (R.I.P. David Bowie). Yes, we’ll be getting a new president, but…
![[Free Download] Crimes Against Content: The content marketing & PR party game](https://www.rep-ink.com/wp-content/uploads/2015/12/Santas-sht-list.png)
[Free Download] Crimes Against Content: The content marketing & PR party game
Reputation Ink | Dec. 16, 2015 | INKsights Blog
If you know Rep Ink, you know we do it up big with our annual…
What Elf on the Shelf can teach us about content shelf life
Reputation Ink | Dec. 14, 2015 | INKsights Blog
What’s in an elf? I remember my first encounter with Elf on the Shelf: I…
Don’t Give Up On Newswires Just Yet: The role they can play in your press release strategy
Reputation Ink | Dec. 4, 2015 | INKsights Blog
Recently, Reputation Ink has been distributing client press releases left and right, and it got us thinking: are newswires worth…
How to create content to fuel a zombie’s appetite
Reputation Ink | Nov. 5, 2015 | INKsights Blog
The Walking Dead I love AMC’s “The Walking Dead.” After being hesitant about its gruesome…
Simple is Better: How plain language benefits your content
Reputation Ink | Nov. 2, 2015 | INKsights Blog
OK, so I’m pretty new to content marketing. As of this week, I’ve got a…
Want better content? Grow a pair and get vulnerable
Heather Kingry | Oct. 9, 2015 | INKsights Blog
Great speakers make you feel like their message is pointed directly at you. Having had the pleasure to listen to…
RAMP up your brand with curiosity
Reputation Ink | Oct. 1, 2015 | INKsights Blog
It may have killed the cat, but it could save your brand INBOUND track star…
Showcasing Your Shortcomings: How transparency makes your marketing stronger
Reputation Ink | Sep. 24, 2015 | INKsights Blog
Don’t just mention your weaknesses, lead with them Round two of the Republican Party debates…
