Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Robo-content: What humans face in a world run by machines
Reputation Ink | Jan. 17, 2017 | INKsights Blog
Reputation Ink’s exclusive interview with Carmen Simon, Ph.D. of Memzy They help us find love online, arrive at our…
What is influencer marketing? (And why B2B companies should care)
Steven Gallo | Jan. 6, 2017 | INKsights Blog
Reputation Ink’s exclusive interview with Promise Phelon of TapInfluence Consumers today are smart. Yes, regardless…
#INBOUND16: Top Takeaways from HubSpot’s INBOUND 2016 Conference
Steven Gallo | Nov. 15, 2016 | INKsights Blog
It was a whirlwind of a week for the Reputation Ink team, and no, unlike…
4 AEC industry lessons from HubSpot’s INBOUND conference
Michelle Calcote King | Nov. 14, 2016 | INKsights Blog
Friday morning I was listening to Alec Baldwin live (yes, he did a few Trump impersonation bits). The day before…
Sales Stories 101: Crafting an effective narrative
Steven Gallo | Oct. 13, 2016 | INKsights Blog
When was the last time you told a good story? What about a good sales…
7 tools to make any content writer drool
Reputation Ink | Aug. 11, 2016 | INKsights Blog
The first of our Content Marketing Roundup series Content creation is a beast in and…
What to include in the perfect press release
Reputation Ink | Jul. 28, 2016 | INKsights Blog
A field trip through the 7 key elements of a great release As a kid in grade school, the words…
#FamousMelaniaQuotes: How to avoid plagiarism in your marketing
Reputation Ink | Jul. 19, 2016 | INKsights Blog
Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as one of the most talked…
Stop wasting your money with HubSpot
Heather Kingry | Jun. 21, 2016 | INKsights Blog
4 ways you’re flushing money on your marketing automation software by not being strategic. Not…
Is your company guilty of these top blogging mistakes?
Reputation Ink | Apr. 21, 2016 | INKsights Blog
A blinking cursor on a blank screen is the devil on the shoulder of a writer. It’s the visual manifestation…
A blog with stick figures has some of the most engaging marketing copy (and here’s why)
Reputation Ink | Mar. 10, 2016 | INKsights Blog
Tales from the flip side: What judging the ADDYs taught me
Heather Kingry | Feb. 29, 2016 | INKsights Blog
Oscars weekend I had the pleasure (and honor) of serving as a judge for the…
