Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The end of ‘done for you’ marketing: why attorneys must partner with marketers on knowledge extraction
Michelle Calcote King | Feb. 19, 2021 | INKsights Blog
Demonstrating expertise through content such as blog posts, bylined articles, in-depth reports, videos, podcasts and webinars is the most effective…
What to Do When There’s No News: 7 Proactive PR Tips for Law Firms
Kevin Aschenbrenner | Sep. 4, 2020 | INKsights Blog
We always tell our law firm clients that it’s important…
Reprint Rights 101: How Law Firms Can Promote Media Hits Without Getting Sued
Kevin Aschenbrenner | Aug. 18, 2020 | INKsights Blog
You get a solid quote in a key publication, or…
How Lawyers Should Network During the Coronavirus Crisis
Michelle Calcote King | Apr. 23, 2020 | INKsights Blog
Wendy Merrill is the Founder & Chief Rainmaker of StrategyHorse Consulting Group, providing leadership, professional and business development training and support…
How Much Should You Spend on Marketing During a Recession? Here’s What the Research Says
Michelle Calcote King | Apr. 13, 2020 | INKsights Blog
As COVID-19 sweeps the world, our economy is quickly going…
How Law Firms Should Communicate About Coronavirus
Michelle Calcote King | Mar. 14, 2020 | INKsights Blog
Unless you’re living under a rock (which might be a…
Legal Marketing Ethics: How Specific Can a Law Firm Get With Targeted Social Media Advertising?
Reputation Ink | Feb. 10, 2020 | INKsights Blog
Law firm advertising and social media. These two subjects are complicated enough on their own, not to mention when you…
How Law Firm Marketers Can Use Client Testimonials Ethically
Michelle Calcote King | Jan. 29, 2020 | INKsights Blog
Referrals and relationships are the lifeblood of law firm marketing…
Boo! Five Scary Pitfalls to Avoid During Law Firm Marketing Budget Season
Michelle Calcote King | Oct. 24, 2019 | INKsights Blog
*Foreboding, creepy music plays* Our law firm marketer hero is…
From Blah to Ah-ha! How to Write Law Firm Case Studies That Win New Business
Michelle Calcote King | Sep. 24, 2019 | INKsights Blog
This post was first published on Law Journal Newsletters. Visit any law firm’s website and you’ll find bulleted lists of…
13 Blogs Legal Marketers Should Follow
Reputation Ink | Jul. 2, 2019 | INKsights Blog
I love a good Stephen King book — and not…
The Hidden Costs of Cutting Your Legal Marketing Budget
Michelle Calcote King | Jun. 19, 2019 | INKsights Blog
Note: This post was first published on the Thomson Reuters…
