Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
5 ways to get more media coverage for your firm in 2022
Michelle Calcote King | Nov. 16, 2021 | INKsights Blog
If your 2022 goals include increasing awareness of your law firm, becoming a well-known attorney in your practice area, or…
11 ways attorneys can improve their chances of securing speaking engagements
Michelle Calcote King | Sep. 13, 2021 | INKsights Blog
Several years ago, I set out to become an industry…
Why you should focus your marketing on one (or a few) industries
Michelle Calcote King | Aug. 2, 2021 | INKsights Blog
This article originally appeared in DRI’s The Voice. We’ve all…
The importance of email service providers (ESPs): Why you should never send mass emails with Outlook or Gmail
Reputation Ink | Jul. 8, 2021 | INKsights Blog
Email marketing is the most profitable marketing channel, garnering an ROI of $42 for every $1 spent. However, if you…
Why podcasting is an introverted lawyer’s dream networking tool
Michelle Calcote King | May. 30, 2021 | INKsights Blog
The last time I went to a networking event (over…
The end of ‘done for you’ marketing: why attorneys must partner with marketers on knowledge extraction
Michelle Calcote King | Feb. 19, 2021 | INKsights Blog
Demonstrating expertise through content such as blog posts, bylined articles,…
How to write better client alerts: 10 of the best tips
Michelle Calcote King | Feb. 1, 2021 | INKsights Blog
While client alerts play a critical role in a firm’s marketing efforts, they are renowned in the industry for their…
What to Do When There’s No News: 7 Proactive PR Tips for Law Firms
Kevin Aschenbrenner | Sep. 4, 2020 | INKsights Blog
We always tell our law firm clients that it’s important…
Reprint Rights 101: How Law Firms Can Promote Media Hits Without Getting Sued
Kevin Aschenbrenner | Aug. 18, 2020 | INKsights Blog
You get a solid quote in a key publication, or…
Who Does What in the Newsroom? A Guide to Media Roles
Reputation Ink | Jul. 13, 2020 | INKsights Blog
Pitching to the right person at a media outlet can make the difference between having your company make the front…
5 Considerations for Law Firms Speaking Out on the #blacklivesmatter Movement
Michelle Calcote King | Jun. 3, 2020 | INKsights Blog
“Believe in something. Even if it means sacrificing everything.” Nike’s…
Law Firm Communications and COVID-19: What’s Next?
Michelle Calcote King | May. 1, 2020 | INKsights Blog
I was honored to be part of a panel discussion…
