Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Meet the Legal Media: Rebekah Mintzer, Bloomberg Law
Michelle Calcote King | Feb. 20, 2020 | INKsights Blog
Bloomberg Law is known for its coverage of the business of law, particularly Big Law. It has become a go-to…
Legal marketing ethics: How specific can a law firm get with targeted social media advertising?
Reputation Ink | Feb. 10, 2020 | INKsights Blog
Law firm advertising and social media. These two subjects are complicated enough on their own,…
How law firm marketers can use client testimonials ethically
Michelle Calcote King | Jan. 29, 2020 | INKsights Blog
Referrals and relationships are the lifeblood of law firm marketing and business development. Thus, it…
How to comply with attorney advertising ethics rules (without going crazy)
Michelle Calcote King | Jan. 21, 2020 | INKsights Blog
Let’s say you’re a marketer at a regional law firm, with offices in six states. Being a consummate professional, you…
Boo! Five scary pitfalls to avoid during law firm marketing budget season
Michelle Calcote King | Oct. 24, 2019 | INKsights Blog
*Foreboding, creepy music plays* Our law firm marketer hero is alone in the office, at…
From blah to ah-ha! How to write law firm case studies that win new business
Michelle Calcote King | Sep. 24, 2019 | INKsights Blog
This post was first published on Law Journal Newsletters. Visit any law firm’s website and…
13 blogs legal marketers should follow
Reputation Ink | Jul. 2, 2019 | INKsights Blog
I love a good Stephen King book — and not just because I’m into spooky stories and horror movies. The…
7 decisions to make before beginning a content project
Michelle Calcote King | Jun. 6, 2019 | INKsights Blog
Content projects — such as website updates and new bios, practice group descriptions, case studies…
8 ways to get people to sign up for your newsletter
Michelle Calcote King | May. 16, 2019 | INKsights Blog
Want the good news or the bad news first? Let’s go with the good news:…
Why B2B marketers can’t afford to ignore email marketing
Michelle Calcote King | Feb. 19, 2019 | INKsights Blog
If you’re a B2B marketer and not taking advantage of email, you’ve missed the effective-marketing boat (sounds like a fun…
How to get your employees to share your content (and why it’s so important)
Michelle Calcote King | Feb. 5, 2019 | INKsights Blog
You’ve written thought-leadership blog posts. Designed beautiful infographics. Developed engaging videos. Created valuable e-books and…
6 questions to ask before you hire a professional content writer
Michelle Calcote King | Jan. 21, 2019 | INKsights Blog
High-quality content is rocket fuel for today’s marketing strategies. But the difficult task of finding…
