Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
9 mistakes marketers should avoid when interviewing architects, engineers and construction pros for thought leadership content
Reputation Ink | Mar. 10, 2022 | INKsights Blog
So you read our guide on improving your subject-matter-expert interviewing skills and now you think you’re ready to rock your…
Super Lawyers: Law firm submissions 101
Shelby Gambrell | Mar. 2, 2022 | INKsights Blog
There are plenty of rankings, awards, gold stars, you name it, surrounding the legal sector….
11 ways attorneys can improve their chances of securing speaking engagements
Michelle Calcote King | Sep. 13, 2021 | INKsights Blog
Several years ago, I set out to become an industry speaker to promote Reputation Ink’s…
Reprint Rights 101: How law firms can promote media hits without getting sued
Kevin Aschenbrenner | Aug. 18, 2020 | INKsights Blog
You get a solid quote in a key publication, or publish an insightful article in a legal trade magazine, and…
Who does what in the newsroom? A guide to media roles
Reputation Ink | Jul. 13, 2020 | INKsights Blog
Pitching to the right person at a media outlet can make the difference between having…
5 considerations for law firms speaking out on the #blacklivesmatter movement
Michelle Calcote King | Jun. 3, 2020 | INKsights Blog
“Believe in something. Even if it means sacrificing everything.” Nike’s update to its famous “Just…
Law firm communications and COVID-19: What’s next?
Michelle Calcote King | May. 1, 2020 | INKsights Blog
I was honored to be part of a panel discussion last week, hosted by three Florida Legal Marketing Association (LMA)…
How law firms should communicate about coronavirus
Michelle Calcote King | Mar. 14, 2020 | INKsights Blog
Unless you’re living under a rock (which might be a good place to be right…
How law firm marketers can use client testimonials ethically
Michelle Calcote King | Jan. 29, 2020 | INKsights Blog
Referrals and relationships are the lifeblood of law firm marketing and business development. Thus, it…
How to comply with attorney advertising ethics rules (without going crazy)
Michelle Calcote King | Jan. 21, 2020 | INKsights Blog
Let’s say you’re a marketer at a regional law firm, with offices in six states. Being a consummate professional, you…
Four 2020 legal marketing trends we’re watching
Michelle Calcote King | Jan. 7, 2020 | INKsights Blog
It’s hard to fathom that it’s 2020. Where the heck did a decade go? I…
Boo! Five scary pitfalls to avoid during law firm marketing budget season
Michelle Calcote King | Oct. 24, 2019 | INKsights Blog
*Foreboding, creepy music plays* Our law firm marketer hero is alone in the office, at…
