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Your source for smart, strategic marketing & PR insights for professional services firms.

INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.

 

Because your firm’s expertise deserves to be seen, heard — and hired.

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That’s a Wrap! Air New Zealand’s Response to Delay, Jesse Ventura’s Reputation Battle, Facebook Integrates Instagram Into Ad Strategy, and TSA Crowdsources

That’s a Wrap! Air New Zealand’s Response to Delay, Jesse Ventura’s Reputation Battle, Facebook Integrates Instagram Into Ad Strategy, and TSA Crowdsources

That’s a Wrap! Southwest’s Overreaction to a Tweet, Getting Paid for Social Media Posts and “Mandatory Fun”

That’s a Wrap! Southwest’s Overreaction to a Tweet, Getting Paid for Social Media Posts and “Mandatory Fun”

That’s a Wrap! American Apparel’s Challenger Tweet, Retailers Under Fire for Nazi ‘home Decor,’ Time Magazine’s Winning Facebook Strategy, Frontier’s Pizza Pilot and Kickstarter’s Kicka$$ Potato Salad

That’s a Wrap! American Apparel’s Challenger Tweet, Retailers Under Fire for Nazi ‘home Decor,’ Time Magazine’s Winning Facebook Strategy, Frontier’s Pizza Pilot and Kickstarter’s Kicka$$ Potato Salad

That’s a Wrap! FAFSA’s Insulting Tweet, Predicting Which Stories Will Go Viral, Death of a Print Magazine, Running Like a Girl Revisited

That’s a Wrap! FAFSA’s Insulting Tweet, Predicting Which Stories Will Go Viral, Death of a Print Magazine, Running Like a Girl Revisited

That’s a Wrap: PR Firms’ Truce With Wikipedia, Linkedin’s New Profile Design, Gatorade Apologizes to LeBron and More

That’s a Wrap: PR Firms’ Truce With Wikipedia, Linkedin’s New Profile Design, Gatorade Apologizes to LeBron and More

What You Need to Know About LinkedIn Publisher

What You Need to Know About LinkedIn Publisher

Social Media Lessons From US Airways (and Tide and Oreo)

Social Media Lessons From US Airways (and Tide and Oreo)

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