Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
That’s a Wrap! American Apparel’s Challenger tweet, retailers under fire for Nazi ‘home decor,’ Time magazine’s winning Facebook strategy, Frontier’s pizza pilot and Kickstarter’s kicka$$ potato salad
Reputation Ink | Jul. 11, 2014 | INKsights Blog
Congratulations! You made it to Friday. As Germany and Argentina prepare to face each other once again in the World…
That’s a Wrap! FAFSA’s insulting tweet, predicting which stories will go viral, death of a print magazine, running like a girl revisited
Heather Kingry | Jun. 27, 2014 | INKsights Blog
Happy Friday! This week has been an exciting one, with the return of HBO’s “True…
That’s a Wrap: PR firms’ truce with Wikipedia, LinkedIn’s new profile design, Gatorade apologizes to LeBron and more
Michelle Calcote King | Jun. 13, 2014 | INKsights Blog
We’re excited to launch a new feature today on INKsights. That’s a Wrap is our…
What you need to know about LinkedIn Publisher
Reputation Ink | May. 22, 2014 | INKsights Blog
In February of this year, LinkedIn opened its platform to long-form publishing through a program called LinkedIn Publisher. Building off…
Social media lessons from US Airways (and Tide and Oreo)
Reputation Ink | Apr. 14, 2014 | INKsights Blog
US Airways tweeted a pornographic photograph today in response to a customer complaint. If that’s…