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Your source for smart, strategic marketing & PR insights for professional services firms.

INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.

 

Because your firm’s expertise deserves to be seen, heard — and hired.

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That’s a Wrap! American Apparel’s Challenger tweet, retailers under fire for Nazi ‘home decor,’ Time magazine’s winning Facebook strategy, Frontier’s pizza pilot and Kickstarter’s kicka$$ potato salad

That’s a Wrap! FAFSA’s insulting tweet, predicting which stories will go viral, death of a print magazine, running like a girl revisited

That’s a Wrap: PR firms’ truce with Wikipedia, LinkedIn’s new profile design, Gatorade apologizes to LeBron and more

What you need to know about LinkedIn Publisher

Social media lessons from US Airways (and Tide and Oreo)