
Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to Spin Social Media Into Your Content Spiderweb
Reputation Ink | Oct. 22, 2015 | INKsights Blog
Leveraging your platforms for engagement AND content promotion Regardless of its substance, I’m unwilling to commit to a podcast or…
6 Reasons You Need an Internal Social Media Policy
Reputation Ink | Jul. 21, 2015 | INKsights Blog
Last month, I was invited to speak at the College…
What Every Company Ought to Know About Social Media
Reputation Ink | Jun. 2, 2015 | INKsights Blog
Lessons from Copyblogger CEO and Founder Brian Clark No…
Want to Spice Up Your Social Media Videos? Try Dubsmash.
Reputation Ink | Apr. 15, 2015 | INKsights Blog
When scrolling through Vine the other night, I came across a ton of videos with the text overlay “dubsmash.com.” How?…
Why Longer Content Works in Today’s 140-character, Soundbite, Snackable, Tweet-frenzied World
Michelle Calcote King | Mar. 24, 2015 | INKsights Blog
How many times have you heard that no one reads…
Social Media Stocking Stuffer: Tips for Managing Your Company Accounts
Reputation Ink | Dec. 16, 2014 | INKsights Blog
What’s my secret to being the coolest Santa? Pinterest. I…
That’s a Wrap! Southwest’s Overreaction to a Tweet, Getting Paid for Social Media Posts and “Mandatory Fun”
Heather Kingry | Jul. 25, 2014 | INKsights Blog
Friday is finally here! Is it just me, or was this a long week? Rep Ink is here to help…
What You Need to Know About LinkedIn Publisher
Reputation Ink | May. 22, 2014 | INKsights Blog
In February of this year, LinkedIn opened its platform to…
Social Media Lessons From US Airways (and Tide and Oreo)
Reputation Ink | Apr. 14, 2014 | INKsights Blog
US Airways tweeted a pornographic photograph today in response to…