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Your source for smart, strategic marketing & PR insights for professional services firms.

INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.

 

Because your firm’s expertise deserves to be seen, heard — and hired.

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How to spin social media into your content spiderweb

How to spin social media into your content spiderweb

6 reasons you need an internal social media policy

6 reasons you need an internal social media policy

What every company ought to know about social media

What every company ought to know about social media

Want to spice up your social media videos? Try Dubsmash.

Want to spice up your social media videos? Try Dubsmash.

Why longer content works in today’s 140-character, soundbite, snackable, tweet-frenzied world

Why longer content works in today’s 140-character, soundbite, snackable, tweet-frenzied world

Social media stocking stuffer: tips for managing your company accounts

Social media stocking stuffer: tips for managing your company accounts

That’s a Wrap! A Facebook promo from the other side, Busch Gardens’ politically correct Halloween display, Apple’s Bendgate, bad Yelp reviews wanted and a journalist spreads some love

That’s a Wrap! A Facebook promo from the other side, Busch Gardens’ politically correct Halloween display, Apple’s Bendgate, bad Yelp reviews wanted and a journalist spreads some love

That’s a Wrap! Yahoo’s fantasy football failure, Google Authorship is dead, discrepancies between Facebook and Twitter, Vogue gives itself a makeover and ModCloth keeps it real

That’s a Wrap! Yahoo’s fantasy football failure, Google Authorship is dead, discrepancies between Facebook and Twitter, Vogue gives itself a makeover and ModCloth keeps it real

That’s a Wrap! ALS ice bucket challenge, SeaWorld’s BlackFish saga, #Ferguson comes alive on Twitter, and Twitter pulls a Facebook

That’s a Wrap! ALS ice bucket challenge, SeaWorld’s BlackFish saga, #Ferguson comes alive on Twitter, and Twitter pulls a Facebook

The best social media marketing and professional development tool you’re not using

The best social media marketing and professional development tool you’re not using

That’s a Wrap! Air New Zealand’s response to delay, Jesse Ventura’s reputation battle, Facebook integrates Instagram into ad strategy, and TSA crowdsources

That’s a Wrap! Air New Zealand’s response to delay, Jesse Ventura’s reputation battle, Facebook integrates Instagram into ad strategy, and TSA crowdsources

That’s a Wrap! Southwest’s overreaction to a tweet, getting paid for social media posts and “Mandatory Fun”

That’s a Wrap! Southwest’s overreaction to a tweet, getting paid for social media posts and “Mandatory Fun”

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