
Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
3 Ways the Jacksonville Sheriff Builds Bridges With Social Media
Shelby Gambrell | May. 5, 2016 | INKsights Blog
We’ve all done it. Dinner is simmering on the stove and, hey, I have a few minutes to kill. Let…
The Social Saga: 3 Exciting New Social Media Tools for Content Marketers
Reputation Ink | Feb. 18, 2016 | INKsights Blog
It’s no secret there are (literally) millions of potential prospects…
How to Spin Social Media Into Your Content Spiderweb
Reputation Ink | Oct. 22, 2015 | INKsights Blog
Leveraging your platforms for engagement AND content promotion Regardless of…
6 Reasons You Need an Internal Social Media Policy
Reputation Ink | Jul. 21, 2015 | INKsights Blog
Last month, I was invited to speak at the College Sports Information Directors of America (CoSIDA) convention on the topic…
What Every Company Ought to Know About Social Media
Reputation Ink | Jun. 2, 2015 | INKsights Blog
Lessons from Copyblogger CEO and Founder Brian Clark No…
Want to Spice Up Your Social Media Videos? Try Dubsmash.
Reputation Ink | Apr. 15, 2015 | INKsights Blog
When scrolling through Vine the other night, I came across…
Why Longer Content Works in Today’s 140-character, Soundbite, Snackable, Tweet-frenzied World
Michelle Calcote King | Mar. 24, 2015 | INKsights Blog
How many times have you heard that no one reads anything longer than a 140-character tweet anymore? That our attention…
Social Media Stocking Stuffer: Tips for Managing Your Company Accounts
Reputation Ink | Dec. 16, 2014 | INKsights Blog
What’s my secret to being the coolest Santa? Pinterest. I…
That’s a Wrap! a Facebook Promo From the Other Side, Busch Gardens’ Politically Correct Halloween Display, Apple’s Bendgate, Bad Yelp Reviews Wanted and a Journalist Spreads Some Love
Heather Kingry | Sep. 26, 2014 | INKsights Blog
TGIF, y’all! We’re also thankful to take a break from…
That’s a Wrap! Yahoo’s Fantasy Football Failure, Google Authorship is Dead, Discrepancies Between Facebook and Twitter, Vogue Gives Itself a Makeover and ModCloth Keeps It Real
Heather Kingry | Aug. 29, 2014 | INKsights Blog
We did it! Before stepping out for a long weekend full of football, BBQ and beaching it, take a look…
That’s a Wrap! ALS Ice Bucket Challenge, SeaWorld’s BlackFish Saga, # Ferguson Comes Alive on Twitter, and Twitter Pulls a Facebook
Michelle Calcote King | Aug. 22, 2014 | INKsights Blog
Happy Friday! Here’s what you may have missed this week…
The Best Social Media Marketing and Professional Development Tool You’re Not Using
Reputation Ink | Aug. 7, 2014 | INKsights Blog
Even if you think you understand how to use social…