
Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
That’s a Wrap! Redskins Trademark Canceled, Delta World Cup Giraffe Faux Pas, Email List-building Strategies, Creating the Disney Experience
Michelle Calcote King | Jun. 20, 2014 | INKsights Blog
We made it to Friday! What a week. We enjoyed a quick trip to Atlanta to present to the Legal…
Growth Hacking: What Established Companies Can Learn From Startups
Heather Kingry | Jun. 19, 2014 | INKsights Blog
As previously outlined, content marketing isn’t a fad. Times have…
Google+ for Business: 10 Reasons to Give It a Go
Heather Kingry | Jun. 5, 2014 | INKsights Blog
Google’s social media and sharing platform, Google+, has been around…
What is Native Advertising Anyway?
Michelle Calcote King | May. 20, 2014 | INKsights Blog
Native advertising is hot. Facebook, Twitter, Pinterest, Instagram, and Tumblr are all monetizing their platforms with “in-feed ads,” and media…
Want Media Coverage? Four Reasons to Start Blogging Today
Michelle Calcote King | May. 6, 2014 | INKsights Blog
I’ve been doing PR for nearly two decades. DECADES. That’s…
Why Your Company Needs an Editorial Board (and How to Go About Forming It)
Michelle Calcote King | Apr. 22, 2014 | INKsights Blog
Editorial boards are an age-old tradition at newspapers. Back when…
General Counsel Reaffirm Power of Personalization in Legal Marketing
Michelle Calcote King | Apr. 12, 2014 | INKsights Blog
At last week’s Legal Marketing Association annual conference in Orlando, three highly accomplished general counsel addressed more than 1,000 legal…
Three Lessons From Cinnabon’s President: Form Unlikely Partnerships, Think Like a Hot Shot and Embrace Risk
Michelle Calcote King | Apr. 9, 2014 | INKsights Blog
Last week I had the pleasure of attending the Legal…
Three Tips to Get the Most Out of Face-to-face Networking in the Digital Age
Michelle Calcote King | Mar. 24, 2014 | INKsights Blog
For the first time in what seems like ages, I…