Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to hook a journalist on your press release from your email subject line
Reputation Ink | Jun. 26, 2014 | INKsights Blog
I recently participated as a panelist in a webinar by BusinessWire for public relations professionals who pitch to journalists covering…
Six ways to get the most from your public relations agency
Michelle Calcote King | Jun. 24, 2014 | INKsights Blog
If you’ve ever worked with a public relations agency—or any consulting firm or professional services…
That’s a Wrap! Redskins trademark canceled, Delta World Cup giraffe faux pas, email list-building strategies, creating the Disney experience
Michelle Calcote King | Jun. 20, 2014 | INKsights Blog
We made it to Friday! What a week. We enjoyed a quick trip to Atlanta…
Growth hacking: what established companies can learn from startups
Heather Kingry | Jun. 19, 2014 | INKsights Blog
As previously outlined, content marketing isn’t a fad. Times have changed for marketers and will continue to do so almost…
Google+ for business: 10 reasons to give it a go
Heather Kingry | Jun. 5, 2014 | INKsights Blog
Google’s social media and sharing platform, Google+, has been around for over two years now….
What is native advertising anyway?
Michelle Calcote King | May. 20, 2014 | INKsights Blog
Native advertising is hot. Facebook, Twitter, Pinterest, Instagram, and Tumblr are all monetizing their platforms…
Want media coverage? Four reasons to start blogging today
Michelle Calcote King | May. 6, 2014 | INKsights Blog
I’ve been doing PR for nearly two decades. DECADES. That’s a long time to be in an industry that’s somewhat…
Why your company needs an editorial board (and how to go about forming it)
Michelle Calcote King | Apr. 22, 2014 | INKsights Blog
Editorial boards are an age-old tradition at newspapers. Back when traditional media wielded more influence,…
General counsel reaffirm power of personalization in legal marketing
Michelle Calcote King | Apr. 12, 2014 | INKsights Blog
At last week’s Legal Marketing Association annual conference in Orlando, three highly accomplished general counsel…
Three lessons from Cinnabon’s president: form unlikely partnerships, think like a hot shot and embrace risk
Michelle Calcote King | Apr. 9, 2014 | INKsights Blog
Last week I had the pleasure of attending the Legal Marketing Association’s national conference in Orlando. Kicking off the conference…
Three tips to get the most out of face-to-face networking in the digital age
Michelle Calcote King | Mar. 24, 2014 | INKsights Blog
For the first time in what seems like ages, I recently attended a networking event….
