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Your source for smart, strategic marketing & PR insights for professional services firms.

INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.

 

Because your firm’s expertise deserves to be seen, heard — and hired.

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Word Economy: Not Just Good Writing—good Marketing

Word Economy: Not Just Good Writing—good Marketing

That’s a Wrap! ALS Ice Bucket Challenge, SeaWorld’s BlackFish Saga, # Ferguson Comes Alive on Twitter, and Twitter Pulls a Facebook

That’s a Wrap! ALS Ice Bucket Challenge, SeaWorld’s BlackFish Saga, # Ferguson Comes Alive on Twitter, and Twitter Pulls a Facebook

They’re Just Not That Into You: Why Journalists Aren’t Covering Your Press Releases

They’re Just Not That Into You: Why Journalists Aren’t Covering Your Press Releases

That’s a Wrap! Capitalizing on Shark Week, PR Mistakes Surrounding the Death of Robin Williams, the Growing Pay Gap Between Public Relations and Journalism and Why Women Are Taking Over PR

That’s a Wrap! Capitalizing on Shark Week, PR Mistakes Surrounding the Death of Robin Williams, the Growing Pay Gap Between Public Relations and Journalism and Why Women Are Taking Over PR

This Isn’t Your Mama’s Public Relations Anymore

This Isn’t Your Mama’s Public Relations Anymore

That’s a Wrap! Google’s Autocomplete Headache, PR Firms Freeze Out Climate Change Skeptics, John Oliver Skewers Native Advertising, Nine West Steps in IT, B&B’s Bad Bridal Policy

That’s a Wrap! Google’s Autocomplete Headache, PR Firms Freeze Out Climate Change Skeptics, John Oliver Skewers Native Advertising, Nine West Steps in IT, B&B’s Bad Bridal Policy

The Best Social Media Marketing and Professional Development Tool You’re Not Using

The Best Social Media Marketing and Professional Development Tool You’re Not Using

Corporate Website Redesign: 7 Tips for Starting Off Right

Corporate Website Redesign: 7 Tips for Starting Off Right

Content Marketing Dos and Don’ts: 7 Tips for Creating Better Content

Content Marketing Dos and Don’ts: 7 Tips for Creating Better Content

That’s a Wrap! Linkedin Acquires Newsle, Tide May Have Crossed a Line, a Seattle Utility’s Failed Attempt to Scrub Negative Search Results and a Comcast Customer Service Call Goes Viral

That’s a Wrap! Linkedin Acquires Newsle, Tide May Have Crossed a Line, a Seattle Utility’s Failed Attempt to Scrub Negative Search Results and a Comcast Customer Service Call Goes Viral

Developing Your Marketing Strategy: Why an ‘All-of-the-above’ Approach is More Important Than Ever

Developing Your Marketing Strategy: Why an ‘All-of-the-above’ Approach is More Important Than Ever

8 Common Mistakes Lawyers Make on Their Blogs

8 Common Mistakes Lawyers Make on Their Blogs

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