Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How to Hook a Journalist on Your Press Release From Your Email Subject Line
Reputation Ink | Jun. 26, 2014 | INKsights Blog
I recently participated as a panelist in a webinar by BusinessWire for public relations professionals who pitch to journalists covering…
Even an Introvert Can Learn to Create Conversation
Reputation Ink | Jun. 12, 2014 | INKsights Blog
Some people are blessed with the gift of gab. If…
Death to Lorem Ipsum: Why Content Must Come First in Website Design
Michelle Calcote King | Jun. 10, 2014 | INKsights Blog
As website content writers and strategists, we’ve been involved in…
Writing Press Releases: 7 Tips to Improve Your Copy
Reputation Ink | Jun. 3, 2014 | INKsights Blog
Writing a press release doesn’t have to be hard. Some writers, intimidated by the thought of writing copy that eventually…
Attract the Right Customers With Well-written Personas
Heather Kingry | May. 29, 2014 | INKsights Blog
Personas, or customer profiles based on real data, have…
SEO Tips for the Human Search Engine
Heather Kingry | May. 15, 2014 | INKsights Blog
You’ve got to hand it to Google. Those geniuses…
5 Tips to Increase Your News Release Pick-up
Reputation Ink | May. 13, 2014 | INKsights Blog
“Why don’t my news releases get picked up?” Just about every PR consultant has heard this lament at one time…
You Invest in Your Content. Follow These Tips to Invest in Your Audience.
Heather Kingry | May. 1, 2014 | INKsights Blog
With all of the time and energy you’re spending on…
6 Questions to Ask to Define Your Target Audience
Reputation Ink | Apr. 29, 2014 | INKsights Blog
It’s one of the most talked about recent TV commercials….
How to Get the Most Out of the Next Conference You Attend
Reputation Ink | Apr. 24, 2014 | INKsights Blog
Conferences can be a great place to network and get up to speed on best practices within your industry, but…
Why Your Company Needs an Editorial Board (and How to Go About Forming It)
Michelle Calcote King | Apr. 22, 2014 | INKsights Blog
Editorial boards are an age-old tradition at newspapers. Back when…
The 5 A’s of an Effective Public Apology
Reputation Ink | Apr. 17, 2014 | INKsights Blog
Recently, we talked about that bane of celebrities and major…
