Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Google+ for business: 10 reasons to give it a go
Heather Kingry | Jun. 5, 2014 | INKsights Blog
Google’s social media and sharing platform, Google+, has been around for over two years now. My previous experience with the…
Writing press releases: 7 tips to improve your copy
Reputation Ink | Jun. 3, 2014 | INKsights Blog
Writing a press release doesn’t have to be hard. Some writers, intimidated by the thought…
Attract the right customers with well-written personas
Heather Kingry | May. 29, 2014 | INKsights Blog
Personas, or customer profiles based on real data, have been around for a while….
SEO tips for the human search engine
Heather Kingry | May. 15, 2014 | INKsights Blog
You’ve got to hand it to Google. Those geniuses know more and more readers are searching how they speak….
5 tips to increase your news release pick-up
Reputation Ink | May. 13, 2014 | INKsights Blog
“Why don’t my news releases get picked up?” Just about every PR consultant has heard…
You invest in your content. Follow these tips to invest in your audience.
Heather Kingry | May. 1, 2014 | INKsights Blog
With all of the time and energy you’re spending on creating and promoting great content,…
6 questions to ask to define your target audience
Reputation Ink | Apr. 29, 2014 | INKsights Blog
It’s one of the most talked about recent TV commercials. Old Spice’s “Smellcome to Manhood” commercial features a series of…
How to get the most out of the next conference you attend
Reputation Ink | Apr. 24, 2014 | INKsights Blog
Conferences can be a great place to network and get up to speed on best…
Why your company needs an editorial board (and how to go about forming it)
Michelle Calcote King | Apr. 22, 2014 | INKsights Blog
Editorial boards are an age-old tradition at newspapers. Back when traditional media wielded more influence,…
The 5 As of an effective public apology
Reputation Ink | Apr. 17, 2014 | INKsights Blog
Recently, we talked about that bane of celebrities and major corporations alike – the public apology – and gave a few examples…
How to create a brand story worth telling
Heather Kingry | Apr. 9, 2014 | INKsights Blog
There’s a common misconception that business-to-business communications have to look and sound a certain way……
How to stand out in a sea of content
Michelle Calcote King | Apr. 8, 2014 | INKsights Blog
We know now that content marketing isn’t a fad. In fact, it’s the hottest thing…
