Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Think You’re a Thought Leader? It’s Not Enough.
Reputation Ink | Jul. 1, 2015 | INKsights Blog
Why you need to integrate challenger marketing into your content marketing strategy to inspire action “Thought leader” is a phrase…
Why Your Content is Now Your Brand
Michelle Calcote King | May. 5, 2015 | INKsights Blog
I’ll admit it. Before I started my own marketing firm,…
Near a Microphone? Be Careful With Your Words
Reputation Ink | Apr. 9, 2015 | INKsights Blog
In the past few weeks, there have been numerous examples…
2 Simple Gmail Hacks for the Efficient Communications Professional
Reputation Ink | Feb. 17, 2015 | INKsights Blog
Whether you’re in public relations, journalism or content marketing, the meat of your job is communicating. And with communicating comes…
Blog Topic Ideas: Nine Ways to Beat Blogger’s Block
Heather Kingry | Sep. 11, 2014 | INKsights Blog
Stuck in a rut when trying to find blog topics?…
Still Using Newswires as Part of Your Public Relations Strategy? It’s Time to Reconsider That
Michelle Calcote King | Aug. 19, 2014 | INKsights Blog
Remember the good old days when you would publish a…
Working With Pr Agencies: Hold the Fluff!
Reputation Ink | Jul. 1, 2014 | INKsights Blog
Working with a professional public relations agency can offer significant benefits for both large and small companies alike. So much…
How to Hook a Journalist on Your Press Release From Your Email Subject Line
Reputation Ink | Jun. 26, 2014 | INKsights Blog
I recently participated as a panelist in a webinar by…
Beyond the Press Release: 5 Tactics to Add to Your PR Toolbox
Reputation Ink | Jun. 17, 2014 | INKsights Blog
It’s one of the most overused sentences in the communications…
Want Media Coverage? Four Reasons to Start Blogging Today
Michelle Calcote King | May. 6, 2014 | INKsights Blog
I’ve been doing PR for nearly two decades. DECADES. That’s a long time to be in an industry that’s somewhat…
Foursquare Founder’s Apology for Wife’s Forged Marathon Bib Fails to Pass the PR Test
Reputation Ink | Apr. 25, 2014 | INKsights Blog
Add Foursquare Founder Dennis Crowley and his wife, Chelsa, to…
The Time to Embrace Twitter for Professional Development Was Yesterday
Reputation Ink | Apr. 10, 2014 | INKsights Blog
When my book publisher told me I had to get…
