Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
A Blog With Stick Figures Has Some of the Most Engaging Marketing Copy (and Here’s Why)
Reputation Ink | Mar. 10, 2016 | INKsights Blog
Content Marketing Strategy: Do SEO Keywords Matter Anymore?
Michelle Calcote King | Mar. 2, 2016 | INKsights Blog
Remember when keyword stuffing rose to popularity? A rash of…
Tales From the Flip Side: What Judging the ADDYs Taught Me
Heather Kingry | Feb. 29, 2016 | INKsights Blog
Oscars weekend I had the pleasure (and honor) of serving…
The Social Saga: 3 Exciting New Social Media Tools for Content Marketers
Reputation Ink | Feb. 18, 2016 | INKsights Blog
It’s no secret there are (literally) millions of potential prospects just waiting to be found on social media. The hard…
8 Imminent Content Marketing Trends You Can’t Ignore in 2016
Reputation Ink | Jan. 14, 2016 | INKsights Blog
2016 is here with lots of ch-ch-ch-ch-changes to offer (R.I.P….
Make Your Mark on Inbound Marketing With Storymaking: How Storymaking Helps You Connect With Your Audience
Reputation Ink | Jan. 8, 2016 | INKsights Blog
One evening about a year ago, I found myself trying…
What Elf on the Shelf Can Teach Us About Content Shelf Life
Reputation Ink | Dec. 14, 2015 | INKsights Blog
What’s in an elf? I remember my first encounter with Elf on the Shelf: I was babysitting a pair of…
Don’t Give Up on Newswires Just Yet: The Role They Can Play in Your Press Release Strategy
Reputation Ink | Dec. 4, 2015 | INKsights Blog
Recently, Reputation Ink has been distributing client press releases left…
How to Create Content to Fuel a Zombie’s Appetite
Reputation Ink | Nov. 5, 2015 | INKsights Blog
The Walking Dead I love AMC’s “The Walking Dead.” After…
Simple is Better: How Plain Language Benefits Your Content
Reputation Ink | Nov. 2, 2015 | INKsights Blog
OK, so I’m pretty new to content marketing. As of this week, I’ve got a little over one full month…
Inbound Marketing and Inbound Sales: The New Peanut Butter ‘n’ Jelly
Michelle Calcote King | Oct. 16, 2015 | INKsights Blog
If you read our blog regularly or follow Rep Ink…
Christmas in July: Go Time for Corporate Holiday Card Ideas
Heather Kingry | Jul. 30, 2015 | INKsights Blog
Not to sound like Scrooge, but I really hate all…
