Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Inbound Marketing and Inbound Sales: The New Peanut Butter ‘n’ Jelly
Michelle Calcote King | Oct. 16, 2015 | INKsights Blog
If you read our blog regularly or follow Rep Ink on social media, you know that our entire team went…
Christmas in July: Go Time for Corporate Holiday Card Ideas
Heather Kingry | Jul. 30, 2015 | INKsights Blog
Not to sound like Scrooge, but I really hate all…
6 Reasons You Need an Internal Social Media Policy
Reputation Ink | Jul. 21, 2015 | INKsights Blog
Last month, I was invited to speak at the College…
9 Reasons Your Content Marketing Isn’t Working
Michelle Calcote King | Jul. 20, 2015 | INKsights Blog
More marketers are spending time, money and resources on content marketing than ever before. In fact, 42 percent of businesses…
Content Curation: How to Collect and Share What Readers Want
Heather Kingry | Jun. 19, 2015 | INKsights Blog
A recent study by Ascend2 revealed that 53 percent of…
What Every Company Ought to Know About Social Media
Reputation Ink | Jun. 2, 2015 | INKsights Blog
Lessons from Copyblogger CEO and Founder Brian Clark No…
Why Your Content is Now Your Brand
Michelle Calcote King | May. 5, 2015 | INKsights Blog
I’ll admit it. Before I started my own marketing firm, I worked in other advertising and PR firms and often…
Google Update: Mobile-friendliness and SEO
Heather Kingry | Apr. 2, 2015 | INKsights Blog
“Starting April 21, we will be expanding our use of…
Why Longer Content Works in Today’s 140-character, Soundbite, Snackable, Tweet-frenzied World
Michelle Calcote King | Mar. 24, 2015 | INKsights Blog
How many times have you heard that no one reads…
Publicity Stunts Can Be Bold – Just Don’t Let Them Backfire
Reputation Ink | Mar. 18, 2015 | INKsights Blog
For years, PR and marketing stunts have been doing what they are designed to do – make media headlines and…
3 Ways to Manage Content Overload (As a Reader)
Reputation Ink | Mar. 17, 2015 | INKsights Blog
I churn out content every day—blog posts, magazine articles, press…
Buy Me Dinner First: How to Nurture Leads Without Coming on Too Strong
Heather Kingry | Mar. 12, 2015 | INKsights Blog
According to a recent benchmark study by Marketo, 50 percent…
