Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Why Your Company Needs an Editorial Board (and How to Go About Forming It)
Michelle Calcote King | Apr. 22, 2014 | INKsights Blog
Editorial boards are an age-old tradition at newspapers. Back when traditional media wielded more influence, these groups held enormous power,…
The 5 A’s of an Effective Public Apology
Reputation Ink | Apr. 17, 2014 | INKsights Blog
Recently, we talked about that bane of celebrities and major…
How to Create a Brand Story Worth Telling
Michelle Calcote King | Apr. 9, 2014 | INKsights Blog
There’s a common misconception that business-to-business communications have to look…
How to Stand Out in a Sea of Content
Michelle Calcote King | Apr. 8, 2014 | INKsights Blog
We know now that content marketing isn’t a fad. In fact, it’s the hottest thing going right now in the…
Content Marketing Isn’t a Fad. Jump in Feet First With These Tips.
Michelle Calcote King | Mar. 27, 2014 | INKsights Blog
Through the outdated lens of traditional marketing, it doesn’t really…
Underestimate the Value of Good Writing at Your Peril
Michelle Calcote King | Mar. 25, 2014 | INKsights Blog
It’s 5:30 a.m. and my alarm is beeping. I grab…
Does Your Content Live Up to Your Headline?
Michelle Calcote King | Mar. 20, 2014 | INKsights Blog
Ever clicked on a headline only to be sorely disappointed when the content didn’t live up to your expectations? It’s…
