Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Marketers and Sales Execs: Stop Annoying, Start Nurturing
Michelle Calcote King | Oct. 2, 2014 | INKsights Blog
How to convert marketing leads to customers through lead nurturing Ever browse through a store, and a sales rep just…
Inspiration From #INBOUND14: Hubspot’s Content Marketing Conference
Heather Kingry | Sep. 25, 2014 | INKsights Blog
Michelle King and I had the privilege to attend…
Marketing Automation: What It is and Why You Need It
Michelle Calcote King | Sep. 18, 2014 | INKsights Blog
Virtually every industry on the planet is being revolutionized by…
Blog Topic Ideas: Nine Ways to Beat Blogger’s Block
Heather Kingry | Sep. 11, 2014 | INKsights Blog
Stuck in a rut when trying to find blog topics? Once you’ve been doing this content marketing thing for a…
That’s a Wrap! The Celebrity Photo Hack, EspnW’s Sexist Fumble, Starbucks’ PSL Rises to Social Stardom and CVS Tosses Tobacco
Reputation Ink | Sep. 5, 2014 | INKsights Blog
Get your head out of the iClouds and grab a…
That’s a Wrap! Yahoo’s Fantasy Football Failure, Google Authorship is Dead, Discrepancies Between Facebook and Twitter, Vogue Gives Itself a Makeover and ModCloth Keeps It Real
Heather Kingry | Aug. 29, 2014 | INKsights Blog
We did it! Before stepping out for a long weekend…
Email Marketing Tips: 5 Moves for Improving Effectiveness
Heather Kingry | Aug. 28, 2014 | INKsights Blog
Analytics make it simple to analyze your email marketing’s effectiveness, from hard and soft bounces to click-through rates and conversion….
Content Marketing and the Plain Language Movement: What You Need to Know
Michelle Calcote King | Jul. 31, 2014 | INKsights Blog
In 1970, Citibank set in motion a series of events…
Content Marketing Dos and Don’ts: 7 Tips for Creating Better Content
Reputation Ink | Jul. 22, 2014 | INKsights Blog
With all the talk about content marketing lately, it’s surprising…
Content Marketing for Non-techies: 7 Tips for Repurposing Content
Heather Kingry | Jul. 17, 2014 | INKsights Blog
Creating high-value content is no easy task. Once you’ve taken the time to carefully select a topic your prospects will…
8 Common Mistakes Lawyers Make on Their Blogs
Reputation Ink | Jul. 10, 2014 | INKsights Blog
I’m an attorney, and I’ve been blogging for more than…
6 Things to Look for in a Content Marketing Agency
Heather Kingry | Jul. 3, 2014 | INKsights Blog
Before you even go down this road, the first…
