Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
That’s a Wrap! The celebrity photo hack, espnW’s sexist fumble, Starbucks’ PSL rises to social stardom and CVS tosses tobacco
Reputation Ink | Sep. 5, 2014 | INKsights Blog
Get your head out of the iClouds and grab a pumpkin spice latte—it’s time to welcome the weekend. Though it…
That’s a Wrap! Yahoo’s fantasy football failure, Google Authorship is dead, discrepancies between Facebook and Twitter, Vogue gives itself a makeover and ModCloth keeps it real
Heather Kingry | Aug. 29, 2014 | INKsights Blog
We did it! Before stepping out for a long weekend full of football, BBQ and…
Email marketing tips: 5 moves for improving effectiveness
Heather Kingry | Aug. 28, 2014 | INKsights Blog
Analytics make it simple to analyze your email marketing’s effectiveness, from hard and soft…
Blog checklist: content marketing tips for staying on point
Heather Kingry | Aug. 14, 2014 | INKsights Blog
Let’s face it. Even the most well thought out strategy still requires a lot of time in the execution phase…
Content marketing and the plain language movement: what you need to know
Michelle Calcote King | Jul. 31, 2014 | INKsights Blog
In 1970, Citibank set in motion a series of events that eventually gave birth to…
Content marketing dos and don’ts: 7 tips for creating better content
Reputation Ink | Jul. 22, 2014 | INKsights Blog
With all the talk about content marketing lately, it’s surprising how many companies tend to…
Content marketing for non-techies: 7 tips for repurposing content
Heather Kingry | Jul. 17, 2014 | INKsights Blog
Creating high-value content is no easy task. Once you’ve taken the time to carefully select a topic your prospects will…
8 common mistakes lawyers make on their blogs
Reputation Ink | Jul. 10, 2014 | INKsights Blog
I’m an attorney, and I’ve been blogging for more than 10 years. I’ve started several…
6 things to look for in a content marketing agency
Heather Kingry | Jul. 3, 2014 | INKsights Blog
Before you even go down this road, the first question you should ask yourself…
How to hook a journalist on your press release from your email subject line
Reputation Ink | Jun. 26, 2014 | INKsights Blog
I recently participated as a panelist in a webinar by BusinessWire for public relations professionals who pitch to journalists covering…
Even an introvert can learn to create conversation
Reputation Ink | Jun. 12, 2014 | INKsights Blog
Some people are blessed with the gift of gab. If you’re not one of those…
Death to lorem ipsum: why content must come first in website design
Michelle Calcote King | Jun. 10, 2014 | INKsights Blog
As website content writers and strategists, we’ve been involved in many projects that go like…
