
Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Are You Helping or Hurting Your Marketing Content?
Reputation Ink | Aug. 19, 2015 | INKsights Blog
Effective writing is an integral part of marketing success and excellent writers are necessary in producing valuable content. While sometimes…
How BuzzFeed Became the Beyoncé of Creating Content for Millennials
Reputation Ink | Jul. 28, 2015 | INKsights Blog
Lessons from BuzzFeed and NewsCred’s webinar, “Creating Content for Millennials:…
6 Reasons You Need an Internal Social Media Policy
Reputation Ink | Jul. 21, 2015 | INKsights Blog
Last month, I was invited to speak at the College…
9 Reasons Your Content Marketing Isn’t Working
Michelle Calcote King | Jul. 20, 2015 | INKsights Blog
More marketers are spending time, money and resources on content marketing than ever before. In fact, 42 percent of businesses…
Content Curation: How to Collect and Share What Readers Want
Heather Kingry | Jun. 19, 2015 | INKsights Blog
A recent study by Ascend2 revealed that 53 percent of…
What Every Company Ought to Know About Social Media
Reputation Ink | Jun. 2, 2015 | INKsights Blog
Lessons from Copyblogger CEO and Founder Brian Clark No…
Why Your Content is Now Your Brand
Michelle Calcote King | May. 5, 2015 | INKsights Blog
I’ll admit it. Before I started my own marketing firm, I worked in other advertising and PR firms and often…
Want to Spice Up Your Social Media Videos? Try Dubsmash.
Reputation Ink | Apr. 15, 2015 | INKsights Blog
When scrolling through Vine the other night, I came across…
Why Longer Content Works in Today’s 140-character, Soundbite, Snackable, Tweet-frenzied World
Michelle Calcote King | Mar. 24, 2015 | INKsights Blog
How many times have you heard that no one reads…
3 Ways to Manage Content Overload (As a Reader)
Reputation Ink | Mar. 17, 2015 | INKsights Blog
I churn out content every day—blog posts, magazine articles, press releases, Tweets, LinkedIn updates, the list goes on. This is,…
‘Unfinished Business’ Content Marketing Memes
Reputation Ink | Mar. 6, 2015 | INKsights Blog
Vince Vaughn’s new movie, Unfinished Business, hits theaters today. Co-starring…
Grammar Etiquette 101 [Infographic]
Reputation Ink | Mar. 4, 2015 | INKsights Blog
Joining National Peanut Butter Day (and National Wine Day), today marks one…