Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Want employees to learn and grow? Let them blog
Michelle Calcote King | Jan. 9, 2015 | INKsights Blog
How content marketing can fuel employee learning and development I have always been an insatiable learner. I was a big…
Yes, it’s that New Year’s post: one look back, two steps ahead
Michelle Calcote King | Jan. 5, 2015 | INKsights Blog
2014 was a big year for Reputation Ink. As many of us do at this…
Regift this: 6 tips to boost content sharing
Heather Kingry | Dec. 18, 2014 | INKsights Blog
Outside of marketing, a regift would be considered a great insult to the recipient. In…
Converting website visitors into customers—the content marketing conversion process explained
Michelle Calcote King | Dec. 12, 2014 | INKsights Blog
With any marketing, the end goal is to make money, right? If you talk to some marketers, you’d think their…
Want better marketing? Start by retaining your agency
Heather Kingry | Dec. 4, 2014 | INKsights Blog
Many companies struggle with determining whether it makes sense to secure a monthly retainer with…
How to choose a web firm: get (and love) what you pay for
Heather Kingry | Nov. 20, 2014 | INKsights Blog
It won’t take much convincing to make the case that your corporate website is one…
The content shock is coming: what to do about it
Michelle Calcote King | Nov. 13, 2014 | INKsights Blog
At the beginning of this year, noted marketing thought leader Mark Schaefer of {grow} wrote a now somewhat infamous blog…
Law firm marketing: are ads and ‘paid profiles’ in legal directories worth it?
Michelle Calcote King | Oct. 6, 2014 | INKsights Blog
As legal marketers, we are regularly asked by our law firm clients about rankings, directories,…
Marketers and sales execs: stop annoying, start nurturing
Michelle Calcote King | Oct. 2, 2014 | INKsights Blog
How to convert marketing leads to customers through lead nurturing Ever browse through a store,…
Inspiration from #INBOUND14: HubSpot’s content marketing conference
Heather Kingry | Sep. 25, 2014 | INKsights Blog
Michelle King and I had the privilege to attend HubSpot’s INBOUND14 conference in Boston last week. The list of…
Marketing automation: what it is and why you need it
Michelle Calcote King | Sep. 18, 2014 | INKsights Blog
Virtually every industry on the planet is being revolutionized by technology, and marketing is no…
Blog topic ideas: nine ways to beat blogger’s block
Heather Kingry | Sep. 11, 2014 | INKsights Blog
Stuck in a rut when trying to find blog topics? Once you’ve been doing this…
