Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Content Curation: How to Collect and Share What Readers Want
Heather Kingry | Jun. 19, 2015 | INKsights Blog
A recent study by Ascend2 revealed that 53 percent of marketers feel a lack of internal content creation resources is…
What Every Company Ought to Know About Social Media
Reputation Ink | Jun. 2, 2015 | INKsights Blog
Lessons from Copyblogger CEO and Founder Brian Clark No…
Why Your Content is Now Your Brand
Michelle Calcote King | May. 5, 2015 | INKsights Blog
I’ll admit it. Before I started my own marketing firm,…
Want to Spice Up Your Social Media Videos? Try Dubsmash.
Reputation Ink | Apr. 15, 2015 | INKsights Blog
When scrolling through Vine the other night, I came across a ton of videos with the text overlay “dubsmash.com.” How?…
Why Longer Content Works in Today’s 140-character, Soundbite, Snackable, Tweet-frenzied World
Michelle Calcote King | Mar. 24, 2015 | INKsights Blog
How many times have you heard that no one reads…
3 Ways to Manage Content Overload (As a Reader)
Reputation Ink | Mar. 17, 2015 | INKsights Blog
I churn out content every day—blog posts, magazine articles, press…
‘Unfinished Business’ Content Marketing Memes
Reputation Ink | Mar. 6, 2015 | INKsights Blog
Vince Vaughn’s new movie, Unfinished Business, hits theaters today. Co-starring Dave Franco and Tom Wilkerson, the flick features a small-business…
![Grammar Etiquette 101 [Infographic]](https://www.rep-ink.com/wp-content/uploads/2015/03/Grammar-Infographic-4.png)
Grammar Etiquette 101 [Infographic]
Reputation Ink | Mar. 4, 2015 | INKsights Blog
Joining National Peanut Butter Day (and National Wine Day), today marks one…
Why Every Blog Needs an Editorial Calendar
Reputation Ink | Feb. 25, 2015 | INKsights Blog
Many of the clients we work with understand the benefits…
Want Employees to Learn and Grow? Let Them Blog
Michelle Calcote King | Jan. 9, 2015 | INKsights Blog
How content marketing can fuel employee learning and development I have always been an insatiable learner. I was a big…
Regift This: 6 Tips to Boost Content Sharing
Heather Kingry | Dec. 18, 2014 | INKsights Blog
Outside of marketing, a regift would be considered a great…
Social Media Stocking Stuffer: Tips for Managing Your Company Accounts
Reputation Ink | Dec. 16, 2014 | INKsights Blog
What’s my secret to being the coolest Santa? Pinterest. I…
