Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
![8 Common Mistakes Lawyers Make on Their Blogs [updated]](https://www.rep-ink.com/wp-content/uploads/2019/01/RepInk-blog-8LawyerMistakes.jpg)
8 Common Mistakes Lawyers Make on Their Blogs [updated]
Michelle Calcote King | Jan. 15, 2019 | INKsights Blog
(This post has been updated from our original 2014 post.) The legal industry has embraced blogging like no other….
How Law Firms Can Use Marketing Automation to Enhance Their Client Experience
Michelle Calcote King | Sep. 25, 2018 | INKsights Blog
Acquiring new clients is expensive. Depending on the study, research…
![Legal Marketing: How One Law Firm’s Blog Has Attracted New Clients and Generated Business [Video]](https://www.rep-ink.com/wp-content/uploads/2018/06/Jimerson-Cobb.png)
Legal Marketing: How One Law Firm’s Blog Has Attracted New Clients and Generated Business [Video]
Reputation Ink | Jun. 6, 2018 | INKsights Blog
If you’re reading this, you might be a managing partner…
3 Simple Ways Law Firms Can Promote Litigation Wins
Michelle Calcote King | Mar. 19, 2018 | INKsights Blog
For litigation firms and practice groups, promoting your wins can be an uphill battle. Client confidentiality, multi-year timelines, last-minute rulings,…
How to Become a Legal Public Relations Star: Be Like Jack
Michelle Calcote King | Feb. 6, 2018 | INKsights Blog
Becoming a trusted media source can be an incredible boon…
7 Steps to Developing a Law Firm Content Marketing Strategy
Michelle Calcote King | Sep. 27, 2017 | INKsights Blog
While law firms are prolific content generators, very few firms…
Thought Leadership vs. Lead Generation: Why Legal Blogging Needs a Strategic Update
Michelle Calcote King | Sep. 22, 2017 | INKsights Blog
At the Legal Marketing Association’s Southeastern Conference last week in Charlotte, North Carolina, in a session on content marketing, the…
Law Firm Marketing: Are Ads and ‘Paid Profiles’ in Legal Directories Worth It?
Michelle Calcote King | Oct. 6, 2014 | INKsights Blog
As legal marketers, we are regularly asked by our law…
8 Common Mistakes Lawyers Make on Their Blogs
Reputation Ink | Jul. 10, 2014 | INKsights Blog
I’m an attorney, and I’ve been blogging for more than…
General Counsel Reaffirm Power of Personalization in Legal Marketing
Michelle Calcote King | Apr. 12, 2014 | INKsights Blog
At last week’s Legal Marketing Association annual conference in Orlando, three highly accomplished general counsel addressed more than 1,000 legal…
