Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The Legal 500: Law firm submissions 101
Shelby Gambrell | Apr. 4, 2022 | INKsights Blog
We love legal rankings. It’s true. We love a lot of normal loveable things, like dogs and books and hot…
Super Lawyers: Law firm submissions 101
Shelby Gambrell | Mar. 2, 2022 | INKsights Blog
There are plenty of rankings, awards, gold stars, you name…
How to build a following on your law firm’s LinkedIn company page (part 2 of 2)
Reputation Ink | Feb. 8, 2022 | INKsights Blog
This is the second installment in a two-part series focused…
How to build a following on your law firm’s LinkedIn company page (part 1 of 2)
Reputation Ink | Jan. 6, 2022 | INKsights Blog
While LinkedIn is a great place for hiring and job-searching, it’s also a gold mine for law firms and lawyers…
The Best Lawyers in America: Law firm submissions 101
Shelby Gambrell | Oct. 29, 2021 | INKsights Blog
Best Lawyers is recognized as being one of the oldest…
11 ways attorneys can improve their chances of securing speaking engagements
Michelle Calcote King | Sep. 13, 2021 | INKsights Blog
Several years ago, I set out to become an industry…
Why podcasting is an introverted lawyer’s dream networking tool
Michelle Calcote King | May. 30, 2021 | INKsights Blog
The last time I went to a networking event (over a year ago thanks to COVID-19), I remember sitting in…
Why law firms need to know about the ‘excess share of voice’ rule
Michelle Calcote King | May. 6, 2021 | INKsights Blog
Brands that have a higher “share of voice” than their…
The end of ‘done for you’ marketing: why attorneys must partner with marketers on knowledge extraction
Michelle Calcote King | Feb. 19, 2021 | INKsights Blog
Demonstrating expertise through content such as blog posts, bylined articles,…
Reprint Rights 101: How Law Firms Can Promote Media Hits Without Getting Sued
Reputation Ink | Aug. 18, 2020 | INKsights Blog
You get a solid quote in a key publication, or publish an insightful article in a legal trade magazine, and…
6 Ways Lawyers Can Use Downtime to Build for the Future
Michelle Calcote King | May. 21, 2020 | INKsights Blog
While much has been written about how to network and…
Publish, Like, Share, Repeat: Best Practices for Legal Social Media Accounts
Shelby Gambrell | May. 20, 2020 | INKsights Blog
Reputation Ink works with a lot of clients on their…
