Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Why Editorial Calendars Are a Legal PR Crystal Ball for 2023
Kevin Aschenbrenner | Dec. 22, 2022 | INKsights Blog
“If only reporters and editors would just tell us what they’re covering next.” How often does this thought run through…
Contributor Networks and Bylined Article Opportunities: What Lawyers and Legal Professionals Need to Know
Reputation Ink | Dec. 2, 2022 | INKsights Blog
There are many ways to secure a byline in a…
The Legal Tech Professional’s Guide to Legal Tech Podcasts
Reputation Ink | Nov. 4, 2022 | INKsights Blog
As any legal tech professional knows, staying abreast of the…
A Legal Tech Professional’s Guide to the Media You Must Know: The Bloggers and Media Outlets
Reputation Ink | Sep. 30, 2022 | INKsights Blog
Securing coverage in trusted media outlets will help build your case before notoriously selective lawyers and other legal tech purchasers.
Legal Public Relations: How to Get Covered by the Wall Street Journal
Reputation Ink | Aug. 23, 2022 | INKsights Blog
Getting featured or quoted in The Wall Street Journal can…
Law360: Law Firm Submissions 101
Shelby Gambrell | Jul. 25, 2022 | INKsights Blog
Today we are exploring Law360 awards and rankings, and why…
How to Edit Your Law Firm’s Wikipedia Page: 3 Golden Rules
Michelle Calcote King | May. 28, 2022 | INKsights Blog
Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked to edit a Wikipedia page…
The Legal 500: Law firm submissions 101
Shelby Gambrell | Apr. 4, 2022 | INKsights Blog
We love legal rankings. It’s true. We love a lot…
Super Lawyers: Law firm submissions 101
Shelby Gambrell | Mar. 2, 2022 | INKsights Blog
There are plenty of rankings, awards, gold stars, you name…
How to build a following on your law firm’s LinkedIn company page (part 2 of 2)
Reputation Ink | Feb. 8, 2022 | INKsights Blog
This is the second installment in a two-part series focused on improving engagement for company pages on LinkedIn. Click here…
How to build a following on your law firm’s LinkedIn company page (part 1 of 2)
Reputation Ink | Jan. 6, 2022 | INKsights Blog
While LinkedIn is a great place for hiring and job-searching,…
The Best Lawyers in America: Law firm submissions 101
Shelby Gambrell | Oct. 29, 2021 | INKsights Blog
Best Lawyers is recognized as being one of the oldest…
