Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
RAMP Up Your Brand With Curiosity
Reputation Ink | Oct. 1, 2015 | INKsights Blog
It may have killed the cat, but it could save your brand INBOUND track star I started my new agency…
Showcasing Your Shortcomings: How Transparency Makes Your Marketing Stronger
Reputation Ink | Sep. 24, 2015 | INKsights Blog
Don’t just mention your weaknesses, lead with them Round two of the Republican Party debates…
Why #GIRLBOSS Interview Missed the Mark (and the Message)
Reputation Ink | Sep. 17, 2015 | INKsights Blog
INKsights from #INBOUND15 Writing. Strategizing. Creating. Pumpkin spiced lattes (finally). As my professional career chugs…
Are You Helping or Hurting Your Marketing Content?
Reputation Ink | Aug. 19, 2015 | INKsights Blog
Effective writing is an integral part of marketing success and excellent writers are necessary in producing valuable content. While sometimes…
#INBOUND15: 7 Tips to Know Before You Go
Heather Kingry | Aug. 7, 2015 | INKsights Blog
Last year was the first time I attended HubSpot’s annual conference, INBOUND. It was so…
Christmas in July: Go Time for Corporate Holiday Card Ideas
Heather Kingry | Jul. 30, 2015 | INKsights Blog
Not to sound like Scrooge, but I really hate all of these Christmas and Black…
How BuzzFeed Became the Beyoncé of Creating Content for Millennials
Reputation Ink | Jul. 28, 2015 | INKsights Blog
Lessons from BuzzFeed and NewsCred’s webinar, “Creating Content for Millennials: Why It Matters + Strategies for Success” Beyoncé wasn’t built…
6 Reasons You Need an Internal Social Media Policy
Reputation Ink | Jul. 21, 2015 | INKsights Blog
Last month, I was invited to speak at the College Sports Information Directors of America…
9 Reasons Your Content Marketing Isn’t Working
Michelle Calcote King | Jul. 20, 2015 | INKsights Blog
More marketers are spending time, money and resources on content marketing than ever before. In…
Work Now, Travel Later: Why I Chose to Intern After Graduating College
Reputation Ink | Jul. 14, 2015 | INKsights Blog
Think You’re a Thought Leader? It’s Not Enough.
Reputation Ink | Jul. 1, 2015 | INKsights Blog
Why you need to integrate challenger marketing into your content marketing strategy to inspire action…
Content Curation: How to Collect and Share What Readers Want
Heather Kingry | Jun. 19, 2015 | INKsights Blog
A recent study by Ascend2 revealed that 53 percent of marketers feel a lack of…
