Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
What B2B Marketers Must Know About SEO: The Basics
Shelby Gambrell | Jul. 27, 2016 | INKsights Blog
How to deliver content that Google (and your prospects) love Newsflash: Writing great content is NOT enough in the world…
#FamousMelaniaQuotes: How to Avoid Plagiarism in Your Marketing
Reputation Ink | Jul. 19, 2016 | INKsights Blog
Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as…
Stop Wasting Your Money With Hubspot
Heather Kingry | Jun. 21, 2016 | INKsights Blog
4 ways you’re flushing money on your marketing automation software…
Behind the Screens: A Glimpse Inside Our Content Marketing Process
Michelle Calcote King | Jun. 1, 2016 | INKsights Blog
Turning another year older makes you reflect on all you’ve accomplished. Five loooonnnnngggg years ago this week, I launched an…
Is Your Company Guilty of These Top Blogging Mistakes?
Reputation Ink | Apr. 21, 2016 | INKsights Blog
A blinking cursor on a blank screen is the devil…
Lead Gen vs. Demand Gen: Stop Generating Confusion
Heather Kingry | Apr. 12, 2016 | INKsights Blog
There’s nothing worse than getting someone’s name wrong. And depending…
Taking B2B by Storm: An Intro to Account-based Marketing
Reputation Ink | Mar. 30, 2016 | INKsights Blog
Hey there. You’re probably reading this because you: a) like reading everything I write b) think lightning is BA c)…
A Blog With Stick Figures Has Some of the Most Engaging Marketing Copy (and Here’s Why)
Reputation Ink | Mar. 10, 2016 | INKsights Blog
Content Marketing Strategy: Do SEO Keywords Matter Anymore?
Michelle Calcote King | Mar. 2, 2016 | INKsights Blog
Remember when keyword stuffing rose to popularity? A rash of…
Tales From the Flip Side: What Judging the ADDYs Taught Me
Heather Kingry | Feb. 29, 2016 | INKsights Blog
Oscars weekend I had the pleasure (and honor) of serving as a judge for the Little Rock Advertising Federation’s American…
The Social Saga: 3 Exciting New Social Media Tools for Content Marketers
Reputation Ink | Feb. 18, 2016 | INKsights Blog
It’s no secret there are (literally) millions of potential prospects…
8 Imminent Content Marketing Trends You Can’t Ignore in 2016
Reputation Ink | Jan. 14, 2016 | INKsights Blog
2016 is here with lots of ch-ch-ch-ch-changes to offer (R.I.P….
