Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
What to Include in the Perfect Press Release
Reputation Ink | Jul. 28, 2016 | INKsights Blog
A field trip through the 7 key elements of a great release As a kid in grade school, the words…
What B2B Marketers Must Know About SEO: The Basics
Shelby Gambrell | Jul. 27, 2016 | INKsights Blog
How to deliver content that Google (and your prospects) love Newsflash: Writing great content is…
#FamousMelaniaQuotes: How to Avoid Plagiarism in Your Marketing
Reputation Ink | Jul. 19, 2016 | INKsights Blog
Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as one of the most talked…
Stop Wasting Your Money With Hubspot
Heather Kingry | Jun. 21, 2016 | INKsights Blog
4 ways you’re flushing money on your marketing automation software by not being strategic. Not quite as old as the…
Behind the Screens: A Glimpse Inside Our Content Marketing Process
Michelle Calcote King | Jun. 1, 2016 | INKsights Blog
Turning another year older makes you reflect on all you’ve accomplished. Five loooonnnnngggg years ago…
3 Ways the Jacksonville Sheriff Builds Bridges With Social Media
Shelby Gambrell | May. 5, 2016 | INKsights Blog
We’ve all done it. Dinner is simmering on the stove and, hey, I have a…
Is Your Company Guilty of These Top Blogging Mistakes?
Reputation Ink | Apr. 21, 2016 | INKsights Blog
A blinking cursor on a blank screen is the devil on the shoulder of a writer. It’s the visual manifestation…
Lead Gen vs. Demand Gen: Stop Generating Confusion
Heather Kingry | Apr. 12, 2016 | INKsights Blog
There’s nothing worse than getting someone’s name wrong. And depending on when that offense occurs,…
Taking B2B by Storm: An Intro to Account-based Marketing
Reputation Ink | Mar. 30, 2016 | INKsights Blog
Hey there. You’re probably reading this because you: a) like reading everything I write b)…
A Blog With Stick Figures Has Some of the Most Engaging Marketing Copy (and Here’s Why)
Reputation Ink | Mar. 10, 2016 | INKsights Blog
Content Marketing Strategy: Do SEO Keywords Matter Anymore?
Michelle Calcote King | Mar. 2, 2016 | INKsights Blog
Remember when keyword stuffing rose to popularity? A rash of websites was built, stuffed with…
Tales From the Flip Side: What Judging the ADDYs Taught Me
Heather Kingry | Feb. 29, 2016 | INKsights Blog
Oscars weekend I had the pleasure (and honor) of serving as a judge for the…
