Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Want better marketing? Start by retaining your agency
Heather Kingry | Dec. 4, 2014 | INKsights Blog
Many companies struggle with determining whether it makes sense to secure a monthly retainer with an inbound agency or marketing…
How to choose a web firm: get (and love) what you pay for
Heather Kingry | Nov. 20, 2014 | INKsights Blog
It won’t take much convincing to make the case that your corporate website is one…
The content shock is coming: what to do about it
Michelle Calcote King | Nov. 13, 2014 | INKsights Blog
At the beginning of this year, noted marketing thought leader Mark Schaefer of {grow} wrote…
From customer retention to customer delight in 6 steps
Heather Kingry | Oct. 23, 2014 | INKsights Blog
Acquiring new customers is a full-time job. It’s easy to get caught up in feeding the acquisition machine and neglect…
#INBOUND14 takeaways, part 2: listen, empathize, connect
Heather Kingry | Oct. 9, 2014 | INKsights Blog
In my last post, I shared some inspiration from profound speakers at HubSpot’s content marketing…
Marketers and sales execs: stop annoying, start nurturing
Michelle Calcote King | Oct. 2, 2014 | INKsights Blog
How to convert marketing leads to customers through lead nurturing Ever browse through a store,…
That’s a Wrap! A Facebook promo from the other side, Busch Gardens’ politically correct Halloween display, Apple’s Bendgate, bad Yelp reviews wanted and a journalist spreads some love
Heather Kingry | Sep. 26, 2014 | INKsights Blog
TGIF, y’all! We’re also thankful to take a break from the NFL headlines this week and bring you some PR…
Inspiration from #INBOUND14: HubSpot’s content marketing conference
Heather Kingry | Sep. 25, 2014 | INKsights Blog
Michelle King and I had the privilege to attend HubSpot’s INBOUND14 conference in Boston…
That’s a Wrap! Surge soda returns, Urban Outfitters’ latest fail, how women are helping the NFL and Zumba’s first commercial
Reputation Ink | Sep. 19, 2014 | INKsights Blog
It’s been a long week, and we’re ready to kick off our shoes, throw on…
Marketing automation: what it is and why you need it
Michelle Calcote King | Sep. 18, 2014 | INKsights Blog
Virtually every industry on the planet is being revolutionized by technology, and marketing is no different. In the past, sellers…
Blog topic ideas: nine ways to beat blogger’s block
Heather Kingry | Sep. 11, 2014 | INKsights Blog
Stuck in a rut when trying to find blog topics? Once you’ve been doing this…
That’s a Wrap! The celebrity photo hack, espnW’s sexist fumble, Starbucks’ PSL rises to social stardom and CVS tosses tobacco
Reputation Ink | Sep. 5, 2014 | INKsights Blog
Get your head out of the iClouds and grab a pumpkin spice latte—it’s time to…
