Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Social Media Stocking Stuffer: Tips for Managing Your Company Accounts
Reputation Ink | Dec. 16, 2014 | INKsights Blog
What’s my secret to being the coolest Santa? Pinterest. I click over to the giftee’s Pinterest page, scope out their…
Converting Website Visitors Into Customers—the Content Marketing Conversion Process Explained
Michelle Calcote King | Dec. 12, 2014 | INKsights Blog
With any marketing, the end goal is to make money,…
Want Better Marketing? Start by Retaining Your Agency
Heather Kingry | Dec. 4, 2014 | INKsights Blog
Many companies struggle with determining whether it makes sense to…
How to Choose a Web Firm: Get (and Love) What You Pay For
Heather Kingry | Nov. 20, 2014 | INKsights Blog
It won’t take much convincing to make the case that your corporate website is one of your hardest-working assets. It’s:…
The Content Shock is Coming: What to Do About It
Michelle Calcote King | Nov. 13, 2014 | INKsights Blog
At the beginning of this year, noted marketing thought leader…
From Customer Retention to Customer Delight in 6 Steps
Heather Kingry | Oct. 23, 2014 | INKsights Blog
Acquiring new customers is a full-time job. It’s easy to…
#IBOUND14 Takeaways, Part 2: Listen, Empathize, Connect
Heather Kingry | Oct. 9, 2014 | INKsights Blog
In my last post, I shared some inspiration from profound speakers at HubSpot’s content marketing conference, INBOUND 2014. Today I’d…
Marketers and Sales Execs: Stop Annoying, Start Nurturing
Michelle Calcote King | Oct. 2, 2014 | INKsights Blog
How to convert marketing leads to customers through lead nurturing…
That’s a Wrap! a Facebook Promo From the Other Side, Busch Gardens’ Politically Correct Halloween Display, Apple’s Bendgate, Bad Yelp Reviews Wanted and a Journalist Spreads Some Love
Heather Kingry | Sep. 26, 2014 | INKsights Blog
TGIF, y’all! We’re also thankful to take a break from…
Inspiration From #INBOUND14: Hubspot’s Content Marketing Conference
Heather Kingry | Sep. 25, 2014 | INKsights Blog
Michelle King and I had the privilege to attend HubSpot’s INBOUND14 conference in Boston last week. The list of…
That’s a Wrap! Surge Soda Returns, Urban Outfitters’ Latest Fail, How Women Are Helping the NFL and Zumba’s First Commercial
Reputation Ink | Sep. 19, 2014 | INKsights Blog
It’s been a long week, and we’re ready to kick…
Marketing Automation: What It is and Why You Need It
Michelle Calcote King | Sep. 18, 2014 | INKsights Blog
Virtually every industry on the planet is being revolutionized by…
